A new report from BMO Capital Markets finds that direct sales by brands come with lower margins than through wholesale channels.
The former head of Amazon's Key service will lead the brand's omnichannel and online operations after years of rapid growth and accumulated losses.
The retailers are teaming up for a shop-in-shop rollout, but branding alone won't make their partnership work.
An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year.
Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape.