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The launch of the Creator Union

The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other industries, the influencer marketing space needs to find a suitable middle ground for brands and creators to work together, in a...

Instagram Reels: the next big thing in social?

There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video sharing app, and multiple generations engaging with video-based content, it has been a marketers dream.  As well as this, Byte and...

How TikTok challenges brands to think differently

Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to discuss the platform’s newest venture, TikTok For Business, and how their most recent campaigns have encouraged brands to reconsider...

How TikTok thrived during coronavirus and will it last?

Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our hands and less positive content surrounding us. This has led many to turn to social media to keep things cheerful. No platform has...

Coronavirus: what a time to be live

As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own homes. So how are they adjusting to the limitations? We’ve seen several changes to how creators are interacting with their audiences....