by Barry Levine | Mar 15, 2019 | A-From MTT, Channel: Martech: Advertising
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard. The post Digital out-of-home advertising is fracturing into many channels appeared first on Marketing Land. Please visit...
by Barry Levine | Mar 14, 2019 | A-From MTT, Channel: Martech: Marketing
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and more. The post WW employs Alexa, Google Home to help customers stick with their diet plans appeared first on Marketing...
by Barry Levine | Mar 13, 2019 | A-From MTT, Channel: Martech: Content
Some swear by the highly iterative process for creating marketing content. Others say it's not a fit. The post Developers love Agile, but is it right for content marketing? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Barry Levine | Mar 12, 2019 | A-From MTT, Channel: Martech: Marketing
A new white paper from the company codifies some of its most effective approaches for three industries, across six channels. The post Persado shares word-choice lessons from its AI-authoring platform appeared first on Marketing Land. Please visit Marketing Land for...
by Barry Levine | Mar 11, 2019 | A-From MTT
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants. The post In-store apps are now rated like products, Forrester report finds appeared first on Marketing Land. Please visit...
