by Barry Levine | Jan 16, 2019 | A-From MTT, Channel: Martech: Advertising
This is the first time this valuable intent data will be available to an outside ad network. The post Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers appeared first on Marketing Land. Please visit Marketing Land for...
by Barry Levine | Jan 16, 2019 | A-From MTT, Channel: Martech: Commerce
PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile apps. The post Adobe adds a Progressive Web Apps builder to Magento appeared first on Marketing Land. Please visit Marketing Land for the full...
by Barry Levine | Jan 15, 2019 | A-From MTT, Channel: Martech: Commerce
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices. The post Salesforce launches Einstein Visual Search for retailer product discovery appeared first on Marketing Land. Please visit Marketing...
by Barry Levine | Jan 15, 2019 | A-From MTT, Channel: Martech: Management
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics. The post Gartner: What the post-disruptive marketing landscape will look like appeared...
by Barry Levine | Jan 12, 2019 | A-From MTT, Channel: Martech: Analytics & Data
The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes. The post Catalina adds first attribution tracking service appeared first on Marketing Land. Please visit Marketing Land for the full...
