Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.
This purpose-driven holiday campaign speaks to the 44% of LGBTQ+ people who feel they can't come home as their true selves.
Digital media services previously handled by Beamly, which Coty acquired in 2015, will move to Publicis' Zenith agency.
The logs, made from recycled materials via a partnership with Enviro-Log, will be available exclusively on Walmart's website.
Teaming with the R&B superstar could help the luxury car brand resonate with younger buyers.