Globally, digital channels are expected to dominate the advertising spending, taking 41.8% of global share this year, and nearly 45% by the end of 2020.
On social media campaigns, Personette advised marketers to adopt a “look at this” instead of “look at me” attitude.
"Scott’s proven knowledge of global markets will be invaluable as we continue to expand the business technologically and internationally," said S4Capital executive chairman Sir Martin Sorrell.
The appointment marks the first time Porsche Asia Pacific and Porsche Singapore have consolidated communications duties supporting the public relations, marketing, and after sales teams within a single agency.
Carousell sellers were also recently called out for opportunistic price-setting for Avengers: Endgame tickets.