DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated.
By breaking away from its longtime publisher, the creative consultancy hopes to quickly scale up with its "journalistic approach" to building brands.
Fans who collect specialty bottles will be entered to win a grand prize of tickets to five major in-person sporting events throughout 2022.
Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show.
The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.