The shake-up sees the brewing company making significant moves toward advancing its consumer-first media strategy.
The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app.
The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.
A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."
The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.