The global tournament will let players race with a video game version of Lamborghini's Essenza SVC12 sports car.
"Can I Get an Aha?" finds Coke banking on its marketing prowess to drive sales and grow its customer base in the competitive sparkling water market.
The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars."
In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.