The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people.
The cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a national labor shortage.
Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.
The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.
In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.