Despite Google delaying third-party cookie deprecation until the end of 2023, the time to begin building a world of decentralized, first-party data is now.
What's wrong with the business—and some of the ways shops are attempting to fix it.
Marketing and media events to watch for Sept. 20-26.
Global project from agencies including Edelman, Work & Co includes digital concerts, in-store events and a museum.
BrandTotal analyzed recent social media campaigns of buy now, pay later brands Klarna, Affirm and Afterpay.