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GM pulls disputed ‘Real People, Not Actors’ TV ad

Chevrolet will stop airing its most recent "Real People, Not Actors" TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands.The commercial has been pulled nationally and is being phased out in local markets after each brand...

Blue Diamond taps TBWA/Chiat/Day LA to lead creative duties

Blue Diamond Growers apparently went nuts for TBWA/Chiat/Day LA's pitch, choosing it to lead creative duties after a review.The appointment entails creative work across the California agricultural cooperative and marketing organization's product portfolio, which...

So long Marriott Rewards, it’s time for Marriott Bonvoy

Marriott is saying ahoy to Bonvoy. The global hotel chain announced Wednesday that it is rebranding its rewards program as Marriott Bonvoy and retiring its exisiting loyalty brands Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest. The repositioning...

Leo Burnett has two new presidents

Leo Burnett Chicago chief creative Britt Nolan and chief strategy officer Emma Montgomery are stepping up as co-presidents of the Publicis Groupe shop's flagship office, the agency told staffers today. Both will also maintain their current roles.Nolan and Montgomery...