by Anna Hensel | Sep 18, 2020 | dtcbriefing, plusbriefing, retail
In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many...
by Anna Hensel | Sep 11, 2020 | dtcbriefing, plusbriefing, retail
Never say never. The direct-to-consumer brand playbook has one common rule: Never discount. After all, these frequent discounts have proved an albatross for old school retailers like Bed Bath & Beyond and Gap, training people to wait for a deal. But we live in — must...
by Anna Hensel | Sep 4, 2020 | dtcbriefing, plusbriefing, retail
A number of direct-to-consumer startups have reported huge revenue growth during over the past several months, in some cases acquiring double or triple the amount of new customers that they did during the same period last year. Now, their focus is on keeping those new...
by Anna Hensel | Aug 28, 2020 | dtcbriefing, Media, plusbriefing
Ever since an August 6 executive order forced Byte Dance owned- TikTok to begin acquisition talks with other U.S. companies, there’s been no shortage of unusual suitors looking to snap up the video sharing app. Over the past few weeks, Microsoft has been rumored to be...
by Anna Hensel | Aug 21, 2020 | dtcbriefing, plusbriefing, retail
Despite their affinity for shirking traditional retail practices, there’s one thing that direct-to-consumer brands can’t shake off entirely: the belief that the customer is always right. Or, to put it in their own parlance, DTC startups like to follow in the footsteps...
