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Disney+ marketing push goes down to the wire

Disney’s streaming service, Disney+, has officially launched today (Tuesday 12 November). The Disney+ marketing team has taken to the streets of New York City for ‘Plus Up Your Day’ as part of a continued last-minute awareness blitz.  It has lined busy midtown...

Nielsen to separate media and retail businesses

Nielsen has announced that it will spin-off its retail measurement business to create two separately traded companies.  The measurement company is splitting its global media business from its global connect business. Nielsen chief executive officer David Kenny will...

NBCU wants to the bring e-commerce model to TV

In May, NBCUniversal started putting interactive, shoppable ads on morning broadcasts of the Today show.   The network soon expanded the test to broadcasts of the French Open, and now it has executed a total of five shoppable campaigns across its portfolio. A...