Select Page

Vivaldi acquires Gravity Thinking to boost social marketing

Vivaldi has acquired London-based agency Gravity Thinking, as the global strategy firm looks to build out its social and digital marketing capabilities. The two companies already work together on clients in enterprise software, tourism and retail sectors. Gravity...

Ad Council leverages audience data to give pets a new home

Almost two-and-a-half million pets are currently in animal shelters in the US, so why not use audience targeting to try to give these animal companions a new, loving home? The Ad Council tried just that with its "Shelter Pet Project" campaign. Along with...