Select Page

Brand safety initiatives take center stage at Cannes

From dealmakers to yacht-partiers, revelers at Cannes are surely focused on brand safety today (18 June), after two key initiaves were unveiled. After launching last summer, the Brand Safety Institute (BSI) officially started offering its accreditation certificate for...

Spotify now lets advertisers target podcast listeners

Already building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream. Up until now, Spotify has only broken down audiences based on their music streaming habits. Today, the company has introduced podcast...