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NBCU, Sky unify advanced advertising offerings under AdSmart

NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky's addressable advertising suite AdSmart.  The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018....

Dentsu Aegis adds new creative roles to executive team

Dentsu Aegis Network is adding new positions to its executive team to focus more on creativity. Dick Van Motman, previously the global president of Dentsu brand agencies, has been named global chief executive officer, creative.  He will work closely with Mcgarrybowen...