by Andreas Reiffen | Jan 29, 2019 | Uncategorized
Long before Jeff Bezos’s creation dominated the e-commerce landscape, marketers used co-op advertising to ensure that retail consumers noticed their products. In fact, the value of co-op advertising with retail partners was perceived to be so high (or, at a minimum,...
by Andreas Reiffen | Nov 21, 2018 | Amazon, Amazon: Amazon Advertising, Bing, Channel: SEM, Google, Marketing Strategies Column, Paid search
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. The post Product listing ads, digital co-op and the $13 billion opportunity appeared first on Marketing Land. Please visit Marketing...
by Andreas Reiffen | Aug 31, 2018 | A-From SEL, Channel: SEM, Column: Paid Search, Display Advertising, Google: AdWords, Google: Display Advertising, Google: Shopping
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea. The post A kickback stampede: Why Google’s EU comparison shopping program may carry risk...
by Andreas Reiffen | May 18, 2018 | A-From SEL, Channel: SEM, Column: Paid Search, Google: AdWords
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. The post Beating remarketing...
