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It's a match: why social media loves OOH advertising

This week, The Drum's social media executive Amy Houston considers why social media and OOH advertising are such an effective marketing combination. In many ways, the evolution of out-of-home advertising (OOH) is the story of human communication. We have been making...

Can social networks harness the power of positivity in 2021?

This week, The Drum's social media executive Amy Houston considers efforts from social platforms to promote the educational, informative and wholesome sides of the web. Social is the middle child of marketing – crying out for attention, often blamed and occasionally...

Social media managers share their predictions for 2021

A new year always brings mixed feelings of excitement and nervous anticipation, and this has never been more the case than this year. But it's also presenting certain challenges when it comes to predicting what the biggest trends might be on social media. We’re not...