by Amy Gesenhues | Jun 10, 2020 | Uncategorized
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Please visit Marketing Land for the full...
by Amy Gesenhues | Jun 8, 2020 | Uncategorized
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their buyers. Please visit Marketing Land for the full...
by Amy Gesenhues | Jun 4, 2020 | Uncategorized
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Please visit Marketing Land for the full...
by Amy Gesenhues | Jun 2, 2020 | Uncategorized
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it’s difficult to do when every project is a priority. Please visit Marketing Land for the full...
by Amy Gesenhues | May 29, 2020 | Advertising
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps. Please visit Marketing Land for the full...
