by Amy Gesenhues | Jun 2, 2020 | Uncategorized
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it’s difficult to do when every project is a priority. Please visit Marketing Land for the full...
by Amy Gesenhues | May 29, 2020 | Advertising
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps. Please visit Marketing Land for the full...
by Amy Gesenhues | May 22, 2020 | Uncategorized
The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Please visit Marketing Land for the full...
by Amy Gesenhues | May 21, 2020 | Uncategorized
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Please visit Marketing Land for the full...
by Amy Gesenhues | May 15, 2020 | Uncategorized
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today’s 2020 MarTech Replacement Survey. Please visit Marketing Land for the full...
