by Amy Gesenhues | Feb 22, 2019 | AOL, Channel: Mobile Marketing, Display Advertising Column, Yahoo, Yahoo: Advertising
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for games. The post Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers appeared first on Marketing Land. Please...
by Amy Gesenhues | Feb 20, 2019 | A-From MTT, adobe, Advertising, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, Marketing Tools
The company is adding a new “weighted relevance” algorithm for recommendations, enhancing its Personalization Insights reports, and more. The post Adobe Target testing tool gets improved personalization capabilities, reports appeared first on Marketing...
by Amy Gesenhues | Feb 19, 2019 | Channel: Video, Google, Google: Marketing, Google: YouTube, Video
The updated penalty system will launch on February 25, and include more transparency around policy violations. The post YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules appeared first on Marketing Land. Please visit Marketing...
by Amy Gesenhues | Feb 16, 2019 | A-Post to MarTech Today, Amazon, Amazon Ad Forecast 2019, Channel: Retail, E-Commerce, Marketing Tools, Mobile Marketing
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites. The post ‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns appeared first on Marketing Land. Please...
by Amy Gesenhues | Feb 15, 2019 | Channel: CMO Zone, Marketing Day
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends appeared first on Marketing Land. Please...
