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How Tata Motors is spreading goodness this Ramadan

As the month of Ramadan starts, The Drum finds out how leading automotive brand Tata Motors is approaching its Ramadan campaign this year. Tata Motors, a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, unveiled its Ramadan...

Behind Singapore Airline's new sonic identity

Singapore’s flagship airline carrier brand recently unveiled its new brand architecture. The Drum gets UK-based agency DLMDD’s founder Max de Lucia to share what went into creating the new sonic identity for the iconic brand  Even as the world waits to get back to a...