by amit bapna | Apr 19, 2021 | Uncategorized
As the month of Ramadan starts, The Drum finds out how leading automotive brand Tata Motors is approaching its Ramadan campaign this year. Tata Motors, a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, unveiled its Ramadan...
by amit bapna | Apr 16, 2021 | Uncategorized
Upgrad, an Indian edtech company specialising in higher education courses has been on a growth path since its launch in 2015 and emerged as South Asia’s largest player. The Drum speaks to Upgrad CEO Arjun Mohan about the brand’s plans, life after repositioning last...
by amit bapna | Apr 15, 2021 | Uncategorized
Singapore’s flagship airline carrier brand recently unveiled its new brand architecture. The Drum gets UK-based agency DLMDD’s founder Max de Lucia to share what went into creating the new sonic identity for the iconic brand Even as the world waits to get back to a...
by amit bapna | Apr 14, 2021 | Uncategorized
Did you know that… Singapore is one of the only markets globally to cross 90% penetration for contactless payments? In Thailand, digital wallets are used in nearly a quarter of ecommerce transactions and are expected to claim a 28% share of the overall payments...
by amit bapna | Apr 13, 2021 | Uncategorized
With technology and consumer behaviours pushing the acceleration of change for marketers, iProspect has launched a report that dives into the consequences of this momentum. The Drum picks out the key trends for brands. The world of marketing is evolving at a superfast...
