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Flipkart has big plans for social commerce platform Shopsy

Walmart-owned Flipkart is betting and investing big on Shopsy, its recently-launched platform in India for individuals and small businesses. With this launch, the leading e-commerce player plans to democratize commerce and disrupt the emerging social commerce...

Brand marketing lessons from the toilet cleaner war in India

The Drum asks a bunch of marketing and creative folks to share what they think about the just-launched challenger brand marketing battle launched by Domex to get a share of the toilet cleaner category of the Indian consumer. Health and hygiene have seen a surge like...

Madison World acquires East-Indian digital agency Crow’s Nest

One of India’s largest homegrown communication groups Madison World has acquired a Kolkata-based full-service digital agency, Crow’s Nest.  The acquisition agenda Madison World founded in 1988 by the ad veteran Sam Balsara has been a leading and possibly the only...