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Lessons from Fortune Oil's endorsement tangle

The recent tangle between Fortune Oil and cricketer Sourav Ganguly, who has been suffering from health issues after a cardiac arrest, has forced the industry to consider the ramifications of brand endorsement, particularly around health claims. Former India captain...

How to 'Dole' out goodness this festive season

Dole's latest campaign deploys the imagery of the teddy bear to drive awareness around the growing hunger gap. Dole Packaged Foods, the leading global player in fresh and packaged fruits, vegetables and fruit-based products, has launched the #UnstuffedBears campaign,...