by amit bapna | Aug 3, 2021 | Uncategorized
Walmart-owned Flipkart is betting and investing big on Shopsy, its recently-launched platform in India for individuals and small businesses. With this launch, the leading e-commerce player plans to democratize commerce and disrupt the emerging social commerce...
by amit bapna | Aug 3, 2021 | Uncategorized
The Drum asks a bunch of marketing and creative folks to share what they think about the just-launched challenger brand marketing battle launched by Domex to get a share of the toilet cleaner category of the Indian consumer. Health and hygiene have seen a surge like...
by amit bapna | Jul 29, 2021 | Uncategorized
Leading Indian food and confectionary brand Parle Products has topped the list of the recently-launched ninth edition of the annual Brand Footprint study conducted by Kantar, the leading insights and consulting company. Interestingly, of the top 25 brands in the list,...
by amit bapna | Jul 27, 2021 | Uncategorized
With the evolving concerns on health and hygiene, brands in the post-pandemic world are rushing to grab a slice of the pie. The Drum finds out from Prabha Narasimhan, executive director and vice-president – home care (South Asia), Hindustan Unilever Ltd, on the...
by amit bapna | Jul 27, 2021 | Uncategorized
One of India’s largest homegrown communication groups Madison World has acquired a Kolkata-based full-service digital agency, Crow’s Nest. The acquisition agenda Madison World founded in 1988 by the ad veteran Sam Balsara has been a leading and possibly the only...
