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Tata launches an anthem of hope, tying in with its brand theme

Tata Consultancy Services has launched the ‘TCS Belief Song’ to reiterate its vision of the new normal, as the world opens up. The Drum gets Rajashree R, chief marketing officer, TCS to share what was the genesis of the unusual music-led marketing route for a B2B tech...

TCS launches an anthem of hope, tying in with its brand theme

Tata Consultancy Services has launched the ‘TCS Belief Song’ to reiterate its vision of the new normal, as the world opens up. The Drum gets Rajashree R, chief marketing officer, TCS to share what was the genesis of the unusual music-led marketing route for a B2B tech...