by amit bapna | Jan 12, 2021 | Uncategorized
The interplay between brand and demand marketing is becoming increasingly nuanced as B2B marketing navigates the full spectrum of the marketing funnel. The north star of B2B marketing is to achieve the right quantum of marketing growth. Marketing, at the end of the...
by amit bapna | Jan 11, 2021 | Uncategorized
The recent tangle between Fortune Oil and cricketer Sourav Ganguly, who has been suffering from health issues after a cardiac arrest, has forced the industry to consider the ramifications of brand endorsement, particularly around health claims. Former India captain...
by amit bapna | Jan 4, 2021 | Uncategorized
2020 was an year like no other. Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products, chats with The Drum and looks back at the tough calls taken in the wake of the pandemic and also how some of the problems were resolved. He also looks at...
by amit bapna | Dec 24, 2020 | Uncategorized
Dole's latest campaign deploys the imagery of the teddy bear to drive awareness around the growing hunger gap. Dole Packaged Foods, the leading global player in fresh and packaged fruits, vegetables and fruit-based products, has launched the #UnstuffedBears campaign,...
by amit bapna | Dec 18, 2020 | Uncategorized
The Drum and Spotify have launched a special three-part podcast series and the third episode, themed around ‘Innovation: The Future of Audio’, launches today. Moderated by Charlotte McEleny, The Drum’s Asia editor, the podcast feaures Vanessa Goh, creative...
