by Amanda Farley | May 14, 2019 | Advertising
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention. The post Welcome to the Golden Age of competitive research appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amanda Farley | May 14, 2019 | Uncategorized
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention. Please visit Marketing Land for the full...
by Amanda Farley | May 10, 2019 | Channel: SEM, Paid Search Column
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. The post What happens post-conversion? It’s time we figure it out, together appeared first on Marketing Land. Please visit Marketing Land for the...
by Amanda Farley | Mar 8, 2019 | Channel: Martech: Management, digital agencies, marketing automation, Martech Column
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now. The post Why agencies are feeling ‘meh’ about automation appeared first on Marketing Land. Please visit Marketing...
