by Alexander Lee | May 6, 2022 | Gaming & Esports, Online Marketing
Activision Blizzard’s Overwatch League is borrowing a play from the NCAA. To generate interest and engagement in the OWL’s regular season, which kicked off on Thursday, the company has introduced an updated “Pick’em” feature — a bracket prediction contest similar to...
by Alexander Lee | May 5, 2022 | Gaming & Esports, Online Marketing
In June, virtual platform The Sandbox will be the location of the first metaverse-native LGBTQ pride parade. The event is the brainchild of People of Crypto (POC) Lab, a new agency and innovation hub focused on building diversity in Web3 spaces. Users of all shapes,...
by Alexander Lee | May 4, 2022 | amazonnewfronts, Gaming & Esports, Online Marketing
Digiday’s NewFronts coverage is presented by Amazon. During Amazon’s IAB NewFronts presentation on Monday, Twitch representative Sarah Iooss spent most of her allotted time reaffirming her company’s commitment to creators. As competition mounts between livestreaming...
by Alexander Lee | May 2, 2022 | Gaming & Esports, Online Marketing
As both gaming and esports become fixtures in the cultural landscape, the distinctions between them are growing increasingly hazy. Esports is a subset of the broader gaming community; it’s very rare for an esports fan to identify as a non-gamer. Over time, the reverse...
by Alexander Lee | Apr 28, 2022 | Gaming & Esports, Online Marketing
As gaming advertising takes center stage, companies across the industry are developing new measurement tools and metrics to increase brands’ confidence in their efforts. Brand interest in the space has steadily increased over the past year, sparking a buzz of activity...
