by Alexander Lee | May 24, 2022 | Gaming & Esports, Online Marketing
Brands are increasingly spending their gaming marketing budgets to build immersive activations inside metaverse platforms such as Roblox and Fortnite. But although these platforms can deliver tremendous traffic and engagement, actually getting those users to spend...
by Alexander Lee | May 20, 2022 | Gaming & Esports, Online Marketing
Yesterday, Quontic Bank opened its first presence inside Decentraland, with plans to expand the virtual outpost into a bona fide virtual bank, replete with all of the financial services offered in Quontic’s physical locations. The activation demonstrates that brands...
by Alexander Lee | May 18, 2022 | Gaming & Esports, Online Marketing
Microsoft and Sony are both on the verge of starting their own in-game advertising businesses, but their work is cut out for them. Both tech giants boast massive player bases and potential inventory, yet their premium console offerings are not particularly attuned to...
by Alexander Lee | May 16, 2022 | Gaming & Esports, Online Marketing
In 2021, gaming and esports company Enthusiast Gaming acquired the dormant esports media brand Upcomer, with plans to turn it into a leading esports news publication. But in March 2022, as Upcomer’s readership continued to grow just over a year after its official...
by Alexander Lee | May 13, 2022 | Gaming & Esports, Online Marketing
To promote the release of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive partnered with Snap and Game Informer to create a grisly augmented-reality magazine cover featuring audio and video assets pulled directly from the game. Though...
