by Advertising Age - Ad Age Homepage | May 25, 2018 | Uncategorized
Facebook is starting to roll out promised changes to election advertising on its platform that it hopes prevent the type of widespread manipulation that plagued it during the 2016 presidential election.On Thursday, Facebook revealed more details about the ad...
by Advertising Age - Ad Age Homepage | May 25, 2018 | Uncategorized
Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U.S. midterm elections.The company will require advertisers running political campaign ads for federal elections to identify...
by Advertising Age - Ad Age Homepage | May 25, 2018 | Uncategorized
Netflix soared past Walt Disney Co. in market value Thursday, taking the title of most valuable media company from the film, TV and theme-park giant.Shares of the video streaming service rose as much as 2 percent to $351.48 in New York, and the company's market cap...
by Advertising Age - Ad Age Homepage | May 25, 2018 | Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time...
by Advertising Age - Ad Age Homepage | May 24, 2018 | Uncategorized
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Target CEO Brian Cornell caused a stir last summer when he claimed that Hispanic...
