by Advertising Age - Ad Age Homepage | Aug 18, 2018 | Uncategorized
ESPN's "Monday Night Football" will boast a better selection of games and new anchors this season, President Jimmy Pitaro said, giving the Walt Disney Co. sports network a chance to boost ratings following a drop in 2017.Speaking with reporters at ESPN's headquarters...
by Advertising Age - Ad Age Homepage | Aug 18, 2018 | Uncategorized
Amazon is turning up the volume in the music business.The world's largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They're part of a larger effort...
by Advertising Age - Ad Age Homepage | Aug 18, 2018 | Uncategorized
Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through virtual reality?The world's biggest retailer wants to find out, according to filings with the U.S. Patent and Trademark...
by Advertising Age - Ad Age Homepage | Aug 18, 2018 | Uncategorized
Let's get this out of the way: I'm not Meg Graham. Your usual writer is off today -- like most of the rest of the world -- enjoying her Friday holiday in Chicago. So you get the second string today while Meg is in the second city. Deal with it.If you're like most of...
by Advertising Age - Ad Age Homepage | Aug 18, 2018 | Uncategorized
This week in New York, Lexus opened a gleaming, expensive new building that is a bit ironic."Intersect," a 16,500-square-foot boutique in Manhattan's Meatpacking District, is meant to allow people to "experience" the carmaker's brand without setting foot inside a...
