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Singles’ Day: a Chinese celebration on its way to the west?

Singles’ Day promotions have been hitting the headlines in the west for the past few days. Alibaba generated $74.1bn in Singles’ Day-related sales on its platform, with an astonishing 583,000 orders a second at peak. More than 340 brands surpassed ¥100m and 13 of them...

Staying local when you’re global: a cautionary tale from Jo Malone

Localisation of marketing has been brought into focus this week after Jo Malone’s reputation – the brand, not the person who founded it – went up in sweetly aromatic flames. Beyond the outrage, there are lessons to be learnt by marketers on how to keep a unified voice...