The Washington Redskins made the right decision to move away from a name perceived as racist. Other professional sports teams are now mulling their next play. Siegel+Gale’s group director of naming, Aaron Hall, explains why and how these teams can score a big win by...
Although most companies often overlook the inclusion of their employees on the naming journey, you’ll undoubtedly benefit from listening to your team.
While the company name you choose matters, it’s important to invest time and energy in developing other essential brand elements.
Whether you're looking to name a pet or a company, these tips and tricks from the world of branding can help.