With Pinterest and Tastemade, the cross-portfolio campaign reimagines Heineken, Dos Equis and Tecate through "holiday hack" videos.
The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind.
For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles using Holoprojectors.
Citing research about office employees' feelings toward awkward work parties, the Molson Coors brand pushes the idea that less time at a professional gathering means more time with friends.
With consumers spending more time at home, the rankings reflect an emphasis on cooking, cleaning, home improvement, e-commerce and streaming.