Inspired by its Dove Mango Collection, the Unilever brand is leveraging the idea that sound helps shape sensory perception to connect with consumers.
Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.
The chain appears to be ramping back up its snarky sparring with competitors after the fast food space sought other ways to cut through during the pandemic.
Using a mockumentary-style video, the brand has some fun with an online chat about an asteroid hitting Earth next week, which scientists insist is very unlikely.
The pandemic has accelerated the pace of brands placing ads on e-commerce sites, with the next wave of players expected to include eBay and Etsy.