Anticipating a surge in births as the pandemic extends past the nine-month mark, the brand lets fans customize the logo with their baby's name.
Brands are ramping up familiar tones in their seasonal spots as they look to connect emotionally with consumers at the end of a tough year.
Pink-and-green cookies and a website that transforms users' messages into a shareable song are themed around the singer's latest album.
With the pandemic upending traditions, a brand that's intertwined with the holidays is offering fans a way to acknowledge people who deserve thanks.
The "most hostile" year in 4 decades for advertising has hit traditional media particularly hard while online video advertising's growth is even stronger than previously forecast.