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Here is a masonry blog layout with no sidebarNestle Zone Asia CEO Wan Ling Martello steps down
The board of directors have appointed Chris Johnson, currently head of group human resources and business services to succeed Wan Ling Martello as CEO of Zone AOA.
In Pictures: CMO50 2018 top 10 winners
And here are this year’s top 10 CMO50 for 2018
In pictures: The CMO50 2018 event
?More than 90 of Australia’s leading marketers joined CMO and Adobe at the 2018 CMO50 event in Sydney on 18 October to celebrate the courage and success of the country’s most innovative and effective marketers. Here are pictorial highlights from the ni…
Why this year’s CMO50 is a lesson in bravery
Being bold isn’t the only thing modern CMOs must do – they’re also required to put that courage to the test, as this year’s CMO50 list highlights.
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
The matchmaking is based on social posts by brand advocates and by the athletes themselves.
The post Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’ appeared first on Marketing Land.
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Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
CAAF is focused on performance ad fraud on mobile devices.
The post Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud appeared first on Marketing Land.
Please visit Marketing Land for the full article.
Gucci avoids Alibaba and JD.com due to counterfeiting fears
Gucci is reluctant to partner with Chinese e-commerce giants Alibaba and JD.com due to the widespread counterfeiting on the platforms.
The luxury brand’s chief executive officer Marco Bizzarri has blamed the widespread counterfeiting on the Chinese e-c…
Chinese news giant Jinri Toutiao takes on Alibaba and JD.com with e-commerce app
Chinese news platform Jinri Toutiao has launched an e-commerce app in a bid to challenge Alibaba and JD.com.
The app, Zhidian, will leverage the platform’s massive audience and traffic to sell consumer goods such as clothing, food, kitchenware and hou…
Welcome to flu season: retailers get ready with promotions
Flu season is here, and the sneezing, coughing and runny noses are already well underway. Following one of the worst flu seasons on record, many drugstores and retail chains are hoping to persuade consumers to get vaccinated, and as early as possible.D…
Here’s what Facebook’s Portal can and can’t do with data
When Facebook introduced an in-home video calling device with camera and microphone this month, the company wanted to avoid any confusion about the type of data it could sweep up. The last thing Facebook needed was to raise more privacy alarms about it…
CBS names two C-level executives in aftermath of Moonves exit
CBS Corp. named two new executives to its C-suite, marking the latest management changes since longtime leader Les Moonves left under the cloud of a sexual-harassment scandal.Christina Spade, who has overseen finances at CBS’s Showtime business, will b…
How OMD and Starcom stack up so far in McDonald’s global media review
One year into McDonald’s massive media review, Omnicom Group’s OMD and Publicis Groupe’s Starcom have each won pieces of the roughly $3.4 billion business scattered across the globe.McDonald’s began a global media review in October 2017, seeking to wor…
Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The post Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads appeared first on Marketing Land…
Facebook introduces retention optimization option for app advertisers
Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns.
The post Facebook introduces retention optimization option for app advertisers appeared first on Marketing Land.
Please visit Marketing Land for the full a…
Watch the newest ads on TV from Verizon, Ancestry, Grammarly and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for t…
The U.S. ‘may be near saturation’ for streaming video services
To keep his family of four entertained, Ben Emery pays about $180 a month for Spectrum TV and internet service, Netflix, Amazon Prime and Hulu. He gets Amazon mostly for free shipping and Hulu in part because his 5-year-old daughter likes “Teen Titans …
Gourmet Burger Kitchen pulls ‘racist’ #CurryWars campaign video
Gourmet Burger King (GBK) has deleted all online evidence of its latest campaign video, which featured a white man telling independent curry house owners that their food is not authentically Indian. The film was labelled as ‘racist’ by a number of onli…
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
Quarterly member growth has slowed to less than 2 percent, according to CIRP.
The post Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US appeared first on Marketing Land.
Please visit Marketing Land for the full article.