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Etsy embraces virtual shopping with interactive AR show home

E-commerce firm Etsy, a specialist in vintage and craft items, is spreading its wings in the digital domain with an interactive augmented reality (AR) show home populated entirely by curated products.
The Etsy House permits buyers to wander through the…

Evite readies brand relaunch as it joins the e-commerce party

Already synonymous with online invitations, Evite is looking to take its e-commerce capabilities to the next level. This push away from ads and into D2C product offerings will be accompanied by a full brand relaunch in 2022. Looking to lure in more mil…

ACCC accuses Google of anti-competitive practices in Australia

The Australian Competition & Consumer Commission (ACCC) has accused Google of preventing rival ad tech services from accessing ads on YouTube, giving its ad tech services an important advantage.
According to the “Digital advertising services inquir…

Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now

With the continued pandemic due to the variants, marketers and agency execs expect nostalgia marketing to continue as people want to harken back to simpler times.

The post Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now appeared first on Digiday.

‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new editor in chief Alyson Shontell

Alyson Shontell discusses bringing her digital media experience to a legacy publisher, her goals to ‘turbo-charge’ its subscriptions business and use of data, and what it’s like to be the first woman to take on the role.

The post ‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new editor in chief Alyson Shontell appeared first on Digiday.