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15 questions to ask yourself before publishing a new landing page

Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.

The post 15 questions to ask yourself before publishing a new landing page appeared…

Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?

Awkward at launch, let’s hope they can make assistant “interoperability” better.

The post Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived? appeared first on Marketing Land.

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Government launches investigation into influencer marketing

The Competition and Markets Authority (CMA) has launched an investigation into influencer marketing, specifically looking at the problem of social stars failing to disclose brand deals.
As part of its investigation, the CMA has written to a number of c…

Q&A: Lisa Price, founder of Carol’s Daughter

Carol’s Daughter founder Lisa Price answers our questions on the brand she has built and her experience of working alongside with celebrities Jay-Z and Mary J. Blige ahead of being named by The Ad Club of New York as one of its People of the Year.
 
Wh…

Ignore Tencent's troubles – it's not game over yet

Anything Facebook can do, Tencent can do better. Unfortunately, this includes poor results wiping billions off the company’s value. Facebook’s poor growth figures last month made history as the largest one-day market cap loss ever in the US, wiping $11…

Beyond empowerment

There’s no shortage of women’s events these days. I’ve attended them all — 3% Conference, Makers, Girlboss Rally, Fortune’s Most Powerful Women Next Gen, She Runs It. These platforms have had a meaningful impact on the ascension of the next generation…

Building a loyalty programme? Beware of cuckoos

It may seem strange, but marketers can learn a lot from the birds.
Take the reed warbler. Small and perfectly formed, she is brilliant at doing a few things very well. Like building her nest suspended perfectly between reeds near the water’s edge.  Wit…