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Alphabet Inc.’s Google received a hefty fine of $56.8 million from France’s privacy regulator, which used its new powers to levy much higher penalties for the first time under European Union data protection rules.France’s data authority CNIL said the a…

The ‘attention economy’ is our new normal. As is the relentless surge in social marketing efforts by brands eager to claim more share of the real estate we mindlessly scroll through in our feeds. With 2019 upon us, we see a timely cultural opportunity …

Ad verification company Cheq has appointed legendary NBA shot blocker Dikembe Mutombo as its ‘chief blocking officer,’ a new advisory position at the company, and the man lives up to his title in a campaign for the company.
The online campaign centers …

The marketing industry is rightfully obsessed with “digital disruption” — it has had an undeniable impact on how consumers engage with brands and how brands sell to consumers.  I would argue there has been an even more nefarious, less debated disruptor…

Bauer Media is to launch a classical entertainment radio station, Scala Radio, with the BBC’s Simon Mayo at the helm.
The media company is banking on interest from younger listeners, who it noted are switching onto classical music for the first time to…

To relaunch the iconic BMW 7 Series model, the high-end vehicle mimics a takeoff of a luxury private jet. The team involved in the commercial shoot went to great lengths to conceal the car before its release.
The two-minute spot, created by Serviceplan…

Mark Creighton, the former chief operating officer of Dentsu Aegis, has been named chief executive of Avado Learning.
Creighton announced his departure from Denstu last June after nearly three years in the role. He joined the ad network from Mindshare …

Mark Creighton, the former chief operating officer of Dentsu Aegis, has been named chief executive of Avado Learning.
Creighton announced his departure from Denstu last June after nearly three years in the role. He joined the ad network from Mindshare …

Mark Creighton, the former chief operating officer of Dentsu Aegis, has been named chief executive of Avado Learning.
Creighton announced his departure from Denstu last June after nearly three years in the role. He joined the ad network from Mindshare …

Mark Creighton, the former chief operating officer of Dentsu Aegis, has been named chief executive of Avado Learning.
Creighton announced his departure from Denstu last June after nearly three years in the role. He joined the ad network from Mindshare …

Marketing group iProspect has promoted its UK and Ireland chief executive Stefan Bardega to the broader role of EMEA president.
Replacing Bardega, who took on the London-based UK chief exec role in 2016, is UK managing director Jack Swayne. The transit…

Marketing group iProspect has promoted its UK and Ireland chief executive Stefan Bardega to the broader role of EMEA president.
Replacing Bardega, who took on the London-based UK chief exec role in 2016, is UK managing director Jack Swayne. The transit…

Marketing group iProspect has promoted its UK and Ireland chief executive Stefan Bardega to the broader role of EMEA president.
Replacing Bardega, who took on the London-based UK chief exec role in 2016, is UK managing director Jack Swayne. The transit…

French data watchdog CNIL has issued a Google a £44m fine for failing to follow general data protection regulation (GDPR) data protection rules.
The tech giant was fined over a “lack of transparency, inadequate information and lack of valid consent reg…

French data watchdog CNIL has issued a Google a £44m fine for failing to follow general data protection regulation (GDPR) data protection rules.
The tech giant was fined over a “lack of transparency, inadequate information and lack of valid consent reg…

Sustainability is nothing new. But in 2019, sustainability will go mainstream and influence more aspects of our lives than ever before. In the past few decades, it may have only been discussed by specialists who worked in the sector, but it is now part…