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Here is a masonry blog layout with no sidebarParallel tracking offers a page-speed improvement for AdWords advertisers
Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages.
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Becoming customer-centric: A tale of a NextGen MO organization
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.
The post Becoming customer-centric: A tale of a NextGen MO organization appeared first on Marketing Land.
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Human-computer interaction and digital advertising
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.
The post Human-computer interaction and digital advertising appeared first on Marketing Land.
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Adobe buys Magento for $1.68 billion to target e-commerce
Adobe has agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry from Salesforce and Oracle.The Photoshop software provider is making its third-biggest acquisition to create an en…
Kantar: Customer journeys must be redefined
Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys need to be ex-examined if true CX transformation is to be achieved.
Watch the newest ads on TV from Sprint, Hewlett Packard Enterprise, T-Mobile and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for t…
Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The post Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network appeared first on Marketing L…
R.I.P. Interview. Here’s what killed Andy Warhol’s iconic magazine
When the news started to trickle out today via social media that Interview magazine is shutting down, I immediately texted two old friendsone an editor, the other an actorI thought would care. The actor texted back,I didn’t even know it was still alive…
Ad-review body tells T-Mobile to drop ‘Best Unlimited Network’ claim
T-Mobile calls itself “America’s best unlimited network,” but AT&T and the National Advertising Division aren’t buying it.NAD, an ad industry self-regulatory council, said Monday that it is recommending that T-Mobile discontinue its “best unlimited net…
Global media powers unite in donated ad buys in support of 30th annual Red Nose Day
Over 35 media outlets have pledged their support for a televised Red Nose Day special, in support of ending global child poverty.
Among the partners for the NBC-broadcasted show: AT&T Advertising & Analytics, BuzzFeed, DirecTV, Dish Media Sales…
Tensions flare between Google, publishers as GDPR deadline looms
Four major trade bodies that represent some 4,000 publishers from around the globe have found themselves in a standoff with Google and its CEO Sundar Pichai.The heart of the issue rests with how the tech company is approaching the European Union’s Glob…
Fox finds ‘Phone Swap’ a date as it takes over Snapchat ad sales
Fox is preparing to wade deeper into Snapchat by handling all the ad sales for Vertical Networks, the digital media startup that was specially designed for the messaging app.Fox’s first deal is with Boost Mobile, which will sponsor Vertical Networks’ d…
YouTube’s new streaming music service to start rolling out this week
YouTube Music will include skippable and non-skippable in-stream ads.
The post YouTube’s new streaming music service to start rolling out this week appeared first on Marketing Land.
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Pepsi taps country star Dierks Bentley for ‘Generations’ campaign
Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year.
The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant …
60 Minutes segment: Google is a monopoly without question
The segment promotes an image of the company as thuggish and market-manipulating.
The post 60 Minutes segment: Google is a monopoly without question appeared first on Marketing Land.
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Getty Images to modernize stock photo hunting in deal with AI platform Cortex
Getty Images has announced a partnership with AI platform Cortex, to create a solution for creatives that recommends the best Getty Images content for social media campaigns.
The program launched last month and has allowed creatives to better scour the…
Overlooked inventors honored in animation celebrating National Inventors Month
Chemical company Chemours is bringing a bit more notoriety to some of the world’s great inventors who don’t have names like Morse and Edison.
Since the beginning of time, there have been thousands of inventions and inventors that haven’t gotten their d…
What is a smart contract?
A smart contract is just like an old-fashioned verbal or paper contract except that its conditions can be met digitally. Smart contracts are not new, but they are newly relevant (and a bit overhyped) because they are an awesome, non-cryptocurrency use …