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Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we asked our readers how they’re working to recruit from outside the industry talent pool.
In the UK, the closure of The Watford Cours…
E-commerce firm Etsy, a specialist in vintage and craft items, is spreading its wings in the digital domain with an interactive augmented reality (AR) show home populated entirely by curated products.
The Etsy House permits buyers to wander through the…
Already synonymous with online invitations, Evite is looking to take its e-commerce capabilities to the next level. This push away from ads and into D2C product offerings will be accompanied by a full brand relaunch in 2022. Looking to lure in more mil…
An intentionally awful advertising campaign has been launched by Bango in a sly dig at the pitfalls of search advertising, where it claims up to 35% of ads fail to reach their target audience.
The behavioral targeting company has used a junk billboard …
The industry lost a giant who made an indelible imprint on advertising comedy.
The Australian Competition & Consumer Commission (ACCC) has accused Google of preventing rival ad tech services from accessing ads on YouTube, giving its ad tech services an important advantage.
According to the “Digital advertising services inquir…
The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google’s dominant position in the adtech ecosyste…
Samsung has brought Amobee onboard to help marketers in Australia bridge the gap between linear and digital television from execution to measurement.
“We are delighted to partner with Amobee. Through our Automatic Content Recognition (ACR) technology, …
Twitch has joined forces with GroupM to allow brands and advertisers in the Asia Pacific access to insights on the audience on the Amazon-owned platform.
“At GroupM, we are focused on building our gaming expertise. Asia-Pacific is made of vibrant commu…
For all its hype over privacy-protective ad measurement, some digital ad execs said Google’s new methods require more data and could be a privacy step backwards.
The post Why some advertisers could be reluctant to get on board with Google’s modeled measurement train appeared first on Digiday.
The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump
The collegiate esports space is not as streamlined as traditional college sports, but could face changes as it is administered by the all-powerful and overarching NCAA.
The post The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump appeared first on Digiday.
BDG has acquired multiple brands. Here’s a look at how the media company created a blueprint to establish a portfolio of brands.
The post Case Study: How BDG created a blueprint for revamping its media brands appeared first on Digiday.
Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now
With the continued pandemic due to the variants, marketers and agency execs expect nostalgia marketing to continue as people want to harken back to simpler times.
Alyson Shontell discusses bringing her digital media experience to a legacy publisher, her goals to ‘turbo-charge’ its subscriptions business and use of data, and what it’s like to be the first woman to take on the role.
The post ‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new editor in chief Alyson Shontell appeared first on Digiday.
‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center
Leah Finnegan is returning to Gawker as its editor-in-chief hoping to rebuild the newsroom without the misogyny and only some of the snark.
The post ‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center appeared first on Digiday.
One site will focus on pickup trucks. The other will feature twin battery plants. More than 11,000 jobs are expected to be created under a $11.4 billion project designed to make Ford an EV leader.
Brands need to be in the business of hope and community if they’re to truly foster trust with their customers in this new world of Covid-normal, says Salesforce’s global chief marketing officer.
Susan Wojcicki says YouTube works with a panel of experts and looks at third-party research.