Welcome to My Blog
Here is a masonry blog layout with no sidebarAfter Texas school shooting, the ad industry must move people to act, Pedro Lerma says
‘We can’t just be heartbroken, horrified, or pissed off,’ Lerma/ CEO Pedro Lerma writes. ‘We must use this collective pain to spur action.’
Unilever, Mondelēz, PepsiCo sign up for Instacart’s new shoppable ad units
Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.
AutoNation’s new ads highlight employees ahead of Indy 500
AutoNation, aiming to recruit and retain employees, is launching the multimillion-dollar ad campaign, themed “Go Be Great,” to air on television leading up to Sunday’s Indianapolis 500.
How advertisers can change outdated motherhood narratives
While images of motherhood have evolved beyond most stereotypes, advertisers still have a long way to go to present a fuller, more authentic picture.
Candy and snack trends to watch—including ‘new-stalgia’
A new take on nostalgia was among the hot trends on display at the nation’s largest candy show, along with s’mores, split flavors and new textures.
Agency news you need to know this week
JCPenney and Crunch hire agencies, DNA wants employees to come out of the closet at work and more.
Marketing winners and losers of the week
“Price is Right” cashes in on a nationwide tour and Seventh Generation gets purpose plaudits—plus why it was a bad week for Walmart, State Farm, Jif and Klarna.
Why it’s time to think less like a marketer, and more like an activist
Navigating this new world of for-purpose consumers requires marketers to start thinking more like activists and less like marketers, says co-founder of Activista LA, Beto Fernandez.
Bloomberg Media will debut five new podcasts with iHeartMedia this year
Bloomberg Media and iHeartMedia are releasing five podcast shows this year, part of a three-year co-production and distribution podcast deal to create over a dozen new original shows.
The post Bloomberg Media will debut five new podcasts with iHeartMedia this year appeared first on Digiday.
Disney taps executives to bolster audience-based advertising as a base of its business
Disney has hired as its svp of addressable sales Jamie Power, who previously served as chief data officer and head of platform at advanced TV advertising company Cadent.
The post Disney taps executives to bolster audience-based advertising as a base of its business appeared first on Digiday.
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house.
The post ‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan appeared first on Digiday.
‘The Lost Class’ dominates at D&AD with two Black Pencils
Latest win for anti-gun violence campaign resonates in wake of Texas school shooting.
Chevrolet’s WhatsApp game drives awareness of texting and driving dangers
Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message.
American Girl unveils podcast network rooted in the brand’s characters
The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.
Meta slams Apple in anti-tracking airing of grievances
Here are Meta’s issues with Apple’s control over the mobile app ecosystem.
Viant Interactive Report: Get ready for Retail 3.0
Teekay Summary blurb goes here
How Instacart is using shoppable videos to prove it can drive brand sales
The grocery-delivery platform is looking to be “more inspirational” for consumers.
Watch the newest commercials from Facebook, American Express, Bowflex and more
American Express says, “With Amex, it’s never a question of if you’re going to level up—it’s when.”