Welcome to My Blog
Here is a masonry blog layout with no sidebarHow do you solve a problem like… recruiting outside the industry talent pool?
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we asked our readers how they’re working to recruit from outside the industry talent pool.
In the UK, the closure of The Watford Cours…
Etsy embraces virtual shopping with interactive AR show home
E-commerce firm Etsy, a specialist in vintage and craft items, is spreading its wings in the digital domain with an interactive augmented reality (AR) show home populated entirely by curated products.
The Etsy House permits buyers to wander through the…
Evite readies brand relaunch as it joins the e-commerce party
Already synonymous with online invitations, Evite is looking to take its e-commerce capabilities to the next level. This push away from ads and into D2C product offerings will be accompanied by a full brand relaunch in 2022. Looking to lure in more mil…
Bango buys worst-viewed billboard in UK to protest ‘broken’ search advertising
An intentionally awful advertising campaign has been launched by Bango in a sly dig at the pitfalls of search advertising, where it claims up to 35% of ads fail to reach their target audience.
The behavioral targeting company has used a junk billboard …
Cliff Freeman’s legacy of laughs
The industry lost a giant who made an indelible imprint on advertising comedy.
ACCC accuses Google of anti-competitive practices in Australia
The Australian Competition & Consumer Commission (ACCC) has accused Google of preventing rival ad tech services from accessing ads on YouTube, giving its ad tech services an important advantage.
According to the “Digital advertising services inquir…
ACCC: Current powers no match for Google
The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google’s dominant position in the adtech ecosyste…
Samsung wants to help Australian marketers bridge the gap between linear and digital TV
Samsung has brought Amobee onboard to help marketers in Australia bridge the gap between linear and digital television from execution to measurement.
“We are delighted to partner with Amobee. Through our Automatic Content Recognition (ACR) technology, …
Twitch gives GroupM insights into its audiences with new partnership
Twitch has joined forces with GroupM to allow brands and advertisers in the Asia Pacific access to insights on the audience on the Amazon-owned platform.
“At GroupM, we are focused on building our gaming expertise. Asia-Pacific is made of vibrant commu…
Why some advertisers could be reluctant to get on board with Google’s modeled measurement train
For all its hype over privacy-protective ad measurement, some digital ad execs said Google’s new methods require more data and could be a privacy step backwards.
The post Why some advertisers could be reluctant to get on board with Google’s modeled measurement train appeared first on Digiday.
The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump
The collegiate esports space is not as streamlined as traditional college sports, but could face changes as it is administered by the all-powerful and overarching NCAA.
The post The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump appeared first on Digiday.
Case Study: How BDG created a blueprint for revamping its media brands
BDG has acquired multiple brands. Here’s a look at how the media company created a blueprint to establish a portfolio of brands.
The post Case Study: How BDG created a blueprint for revamping its media brands appeared first on Digiday.
Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now
With the continued pandemic due to the variants, marketers and agency execs expect nostalgia marketing to continue as people want to harken back to simpler times.
The post Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now appeared first on Digiday.
‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new editor in chief Alyson Shontell
Alyson Shontell discusses bringing her digital media experience to a legacy publisher, her goals to ‘turbo-charge’ its subscriptions business and use of data, and what it’s like to be the first woman to take on the role.
The post ‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new editor in chief Alyson Shontell appeared first on Digiday.
‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center
Leah Finnegan is returning to Gawker as its editor-in-chief hoping to rebuild the newsroom without the misogyny and only some of the snark.
The post ‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center appeared first on Digiday.
See how Ford announced its new $7 billion electric vehicle plants
One site will focus on pickup trucks. The other will feature twin battery plants. More than 11,000 jobs are expected to be created under a $11.4 billion project designed to make Ford an EV leader.
How Salesforce’s global CMO is looking to give customers hope
Brands need to be in the business of hope and community if they’re to truly foster trust with their customers in this new world of Covid-normal, says Salesforce’s global chief marketing officer.
YouTube CEO says the platform is ‘valuable’ for teens’ mental health
Susan Wojcicki says YouTube works with a panel of experts and looks at third-party research.