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    Reborn wins ITP’s creative and media account

    Reborn has secured the creative and media account for Australian tax and accounting firm, ITP Accounting Professionals.

    The independent agency will enhance the firm’s brand presence through campaigns for the EOFY and the upcoming Paris Olympics. ITP, which has been in business for over 50 years, handles over 200,000 tax returns annually and claims $1 billion in deductions.

    Reborn’s remit will also include both media and creative services for ITP. The agency will manage the execution of integrated campaigns for the national office and provide marketing support for all franchisees.

    The initial campaign will be launched across BVOD, Radio, DOOH, and Digital, aimed at reaching a diverse range of Australian businesses and individuals that will benefit from ITP’s tax services.

     “This partnership with ITP is a fantastic opportunity to show how our integrated approach can really make a difference,” David Easton, CEO and Founder of Reborn, added.

    “By bringing strategy, creative, and media all under one roof, we can cut down on wastage and deliver more effective results. We’re excited to help ITP reach more Australians and reinforce their position in the industry.”

    John Bailey, CEO and Owner of ITP, said: “We are excited to work with REBORN. Their ability to blend creativity with performance aligns perfectly with our mission to provide top-tier tax services to Australians.

    “This collaboration marks a significant step forward in our efforts to reach and support more clients and our franchise businesses across the nation,” he added.

    Reborn has already begun working on the account’s creative direction in preparation for their EOFY and Olympic Partnership campaigns, with the first media executions set to launch in Q3.

    Last year, Easton marked the agency’s15-year anniversary which he called a special milestone, particularly as an independent agency.

    “We’ve had to withstand the intense storms of the global economic crises, talent shortage, the pandemic… without a giant global network propping us up.

    “There’s a long overdue website refresh in the works this year. As part of that, we’ll be launching our editorial platform FutureThinkers. Things have always moved at a rapid pace in our industry, but now more so than ever. It’s an exciting, terrifying time,” he said.

    “With the dizzying amount of information out there to process, it’s hard for clients to know what they need to know. FutureThinkers is REBORN’s way of metabolising what’s happening in digital in a digestible format for brand managers and other marketing leaders,” Easton added.

    See also: REBORN founder David Easton reflects on the agency’s growth and successes as it marks 15 years

    Top image: David Easton

    The post Reborn wins ITP’s creative and media account appeared first on Mediaweek.

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