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    Cannes Lions day 4 AUNZ winners: DDB, VML, Howatson+Company, dentsu Creative, Colenso and Special

    Day four marks the halfway point of the Cannes Lions International Festival of Creativity, and campaigns from across Australia and New Zealand continue to impress, winning across the Brand Experience & Activation, Creative Business Transformation, Creative Effectiveness, Creative Commerce and Creative Strategy categories. 

    Australia’s big winners were DDB Sydney, VML Melbourne, Howatson+Company Sydney and CHEP Network Melbourne. New Zealand was well represented at the Awards show by DDB New Zealand, dentsu Creative Auckland, Colenso BBDO and Special Auckland

    DDB Sydney won one of 29 Silver Lions in the Brand Experience & Activation category for The Original Mouthful for McDonald’s. DDB New Zealand was also awarded two Silver Lions in the same category, one for its Volkswagen NZ campaign, The Greenprint and the other for the Correct The Internet campaign for Team Heroine.

    Cannes Lions day 4 AUNZ winners: DDB, VML, Howatson+Company, dentsu Creative, Colenso and Special

    Meanwhile, winning one of 30 Bronze Lions in the same category was VML Melbourne for its work on the FitChix campaign with Honest Eggs Co, CHEP Network Melbourne’s work on Climate Doctor’s Certificate for School Strike 4 Climate, and Auckland’s dentsu Creative’s Aid Aisle campaign for FreshChoice supermarket.

    Colenso BBDO continued its winning streak at the festival, winning one of two Silver Lions in the Creative Business Transformation category for the Adoptable By Pedigree campaign.

    The Creative Commerce category saw Sydney’s Howatson+Company recognised with one of nine Bronze Lions for its work with brewery Matilda Bay on the campaign, Your 2nd Favourite Beer.

    Australia and New Zealand were each awarded one of nine Bronze Lions in the Creative Effectiveness category. VML Melbourne was once again recognised for its FitChix campaign with Honest Eggs Co, while Special Auckland picked up metal for its work with Partners Life on The Last Performance campaign. 

    The Creative Strategy Lions category also saw VML Melbourne’s FitChix campaign with Honest Eggs Co win both Silver and Bronze Lions.

    Simon Cook, CEO of LIONS, said: “As we pass the halfway point at the 71st International Festival of Creativity, Thursday has proven to be another day full of exceptional marketing experiences, effectiveness, strategy and innovation.

    “We’re particularly excited to announce the first Grand Prix winner for our newly launched Luxury & Lifestyle Lions, LOEWE – a wonderful example of a future-facing, conscious luxury brand that showcases heritage craftsmanship in the modern age.”

    See also: Day 3 AUNZ Cannes Lions winners: Colenso, DDB, M&C Saatchi, Special Sydney
    See also:
     Day 2 Aussie Cannes Lions winners: The Monkeys, The Hallway, Ogilvy
    See also:
     First AUNZ winners at Cannes Lions: Colenso, Dentsu, Ogilvy, VML, H+Co, DDB

    The post Cannes Lions day 4 AUNZ winners: DDB, VML, Howatson+Company, dentsu Creative, Colenso and Special appeared first on Mediaweek.

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