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    Picsart partners with Getty Images to create copyright-free AI images

    Photo editing platform Picsart has announced its partnership with stock photo website Getty Images to train its AI tools. The partnership will allow Picsart’s new AI image generation tool to create images “with commercial rights and an indemnity”, as its models will be trained on images licensed by Getty Images, according to the press release. Further, Picsart has also positioned this tool as an effective use case for marketing purposes, and it will be launched later this year through Picsart’s API services.

    Copyright and Generative AI

    Picsart’s collaboration with Getty Images is particularly significant as AI models wrestle with copyright infringement lawsuits from training their models on licensed images without consent. Most notably, in 2023, Getty Images sued Stability AI and its image generation model for “brazen infringement of Getty Images’ intellectual property on a staggering scale.” The lawsuit alleged that  Stability AI copied more than 12 million photographs owned by Getty Images along with the associated captions and metadata. The stock photo website stated that these images were taken without permission or compensation and with no attempts to negotiate a license. The lawsuit also noted that Stability AI was a competing business for Getty Images as it markets itself “to those seeking creative imagery.”

    Getty Images is only one of the many creators of visual art who have taken legal action against AI companies. In January 2023, three artists, Sarah Andersen, Kelly McKernan, and Karla Ortiz, filed a class action lawsuit against Stability AI, Deviant Art and Midjourney, alleging that their AI tools have infringed upon the works of thousands of artists. The lawsuit stated, “the Stable Diffusion tool used by Stability AI, DeviantArt, and Midjourney was trained on billions of copyrighted images scraped from the internet and contained within the LAION-5B dataset, which were downloaded and used by the companies without compensation or consent from the artists.”

    Legislation to address AI and copyright

    In the US, a new bill called the ‘Generative AI Copyright Disclosure Act’ has been introduced to address the concerns of AI and copyright. If passed, the Act would require AI companies to disclose the copyrighted material they used to build their generative AI models. Further, AI companies will need to submit a notice to the Register of Copyrights that would contain a summary of all copyrighted works included in the datasets used to train their generative AI models.

    In India, however, no legislation has been passed or modified in response to the effect of AI on copyright law, despite the fact that some experts argue that it requires updated regulation. Yet, former Minister of State Som Prakash said in the Rajya Sabha that there is no requirement to create a separate category of rights for AI and related innovations in the Indian IPR Regime. He said, “The current legal framework under the Patent and Copyright Act is well-equipped to protect Artificial Intelligence generated works and related innovations.”

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    The post Picsart partners with Getty Images to create copyright-free AI images appeared first on MEDIANAMA.

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