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    Former OzTam CEO Doug Peiffer joins Foxtel Media as senior adviser

    Former OzTam CEO Doug Peiffer will be joining Foxtel Media as a senior adviser.

    Foxtel Media said Peiffer’s new role will see him support the company in unlocking the power of ratings data from Foxtel Group’s 1 million+ Foxtel set-top boxes in partnership with Kantar Media.

    Peiffer said he is looking forward to the opportunity to explore new frontiers of measurement in the Australian market.

    “The Foxtel Group’s suite of powerful media assets makes them uniquely qualified to pull apart the intricacies of audience measurement and create something truly special,” he said.

    “Given the Group’s strong history with broadcast, streaming and rich data tapestry, they are well placed to leverage this information. Combined with a demonstrated willingness to work collaboratively with the industry, they are ideally positioned to deliver unparalleled insights to market that will enhance trading and boost results for the entire industry. I’m excited to be part of this pivotal moment in Australian media.”

    Peiffer will report directly to Foxtel Media CEO Mark Frain and bring his experience to the development of new reach and effectiveness measures across linear and streaming channels. He will also add his insight to projects and initiatives run in partnership with Video Futures Collective partners – Foxtel launched the industry think tank in March.

    Frain said that Peiffer’s knowledge would be key in transforming how media is measured by advertisers.

    “In an increasingly competitive landscape, audience measurement has become all the more critical for everyone along the video supply chain, from media companies to agencies and advertisers,” he said.

    “The evolution of content delivery has also made measurement highly complex and technical. What’s been clear to me from speaking to industry folks from the UK, the US and locally is there are only a handful of people around the world able to really navigate this field.

    “Doug is one of the few experts globally with the background and deep technical knowledge to bring Australian measurement into the new age of media, and we are lucky to have him join the team.”

    Peiffer started his career as a people meter installer for Nielsen in the US, and was the general manager of strategy, integration and research at Network Ten for nine years before being appointed CEO of OzTAM.

    The post Former OzTam CEO Doug Peiffer joins Foxtel Media as senior adviser appeared first on Mediaweek.

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