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    MOOD calls on industry to run City2Surf for youth mental health

    MOOD is calling on the marketing and advertising industry to support mental health at this year’s City2Surf on 11 August.

    The industry-backed purpose-driven tea brand is aiming to rally 100 runners from the industry to join their 60-strong team ‘The Mood Crew’.

    The 2024 City2Surf will be The MOOD Crew’s first time taking part in the event, with this year’s crew being made up of participants from industry-leading players such as oOh!, PHD, Spark Foundry, Initiative, EssenceMediacom, dentsu, Carat, iProspect, OMD, Hearts & Science, UnLtd, and the MOOD team.
     
    MOOD’s goal is to raise $30,000 to help fund Australian youth mental health programs focused on reducing the stigma around young people seeking help for their mental health. If the team is able to hit the fundraising target, the MOOD Crew will fund 1,000 young people through programs designed to enhance their mental health toolkits.
     
    Rachel Troy
    , general manager of MOOD, said, “We wanted to provide an opportunity for our industry to connect and what better way to do that than by coming together for a good cause?

    “As a bonus, the event will give everyone an opportunity to network and bond with colleagues from across the industry, all while helping to set up young Australians to feel more prepared to manage and cope with life, before they hit crisis point.”

    Chris Freel, group sales director at oOh!media, said: “We are delighted to team up with our good friends at MOOD and our clients to run in this years’ City2Surf. We know that taking time out to exercise has a positive impact on both your physical and mental health and being able to raise funds to support youth mental health at the same time is a win-win.

    “We also get to run past and admire some of the best street furniture in the country, including our new Woollahra network, which will help drag us all round the course.”

    MOOD will host a range of team-bonding events in the lead up to City2Surf to better connect the MOOD Crew. This will include a kick-off session at which the team will receive goodie bags containing products from Greenback, No Pong, and MOOD, as well as the MOOD Crew active t-shirt.

    Final tickets are on sale now. To join The MOOD Crew in raising funds for youth mental health:

    1. Click the link: City2Surf Registration
    2. Select “MOOD Crew” when prompted to join a team
    3. Choose MOOD as your charity for fundraising

    The post MOOD calls on industry to run City2Surf for youth mental health appeared first on Mediaweek.

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