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    Media Movers: Peter Costello, Matt Holmes, Scott Lorson, Rhian Mason, Sylvia Pickering

    Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week.

    This week:

    Peter Costello stepped down as Nine Entertainment chairman and resigned as a director, effective immediately, three days after an altercation with a News Corp journalist.

    Matt Holmes left Emotive three months after starting as head of PR and earned creative.

    Scott Lorson stepped down as CEO of Fetch TV after 15 years in the role, replaced by Dominic Arena. Lorson will remain in the business in an advisory role until January 2025, while Arena will take over the top job from the new financial year. He has been a non-executive director at Fetch TV since 2022.

    Clemenger BBDO launched a social, PR, and influence practice, Chemistry Set, and appointed Rhian Mason to lead the division as head of cultural design.

    The Monkeys, part of Accenture Song, promoted Milla McPhee to chief strategy officer and Ben de Castella to head of planning.
    Atomic 212° hired Sylvia Pickering as Melbourne general manager.
    Bastion appointed Alexandra O’Neil as the integrated agency‘s head of brand marketing, spanning Australia and New Zealand.
    Enigma appointed Lee Liversedge as creative director of brand, property, and place.
    AKQA APAC finalised its merger and made key appointments. The agency will be led by managing partner, Brian Vella, who will report directly to global CEO and founder, Ajaz Ahmed. In Australia, AKQA will be led by managing director Jeremy Smart, and supported by general manager of Sydney, Justine Leonge.
    R/GA promoted its VP, executive creative director of brand design for APAC, Ben Miles, to the newly-created role of chief design officer APAC.
    After seven years with News Corp Australia, head of national trading and NSW consortium agencies, Alexandra Bliekast, is exiting the business.
    Bread Agency made six new hires, significantly bolstering the existing team of three. Talya Kaplan joins as content lead. Katie Moon as social creative, Werner Coetzee as content creator and Carla Woodhouse. Maayke Louwerens steps into the role of social media manager. Scarlett Govey will join the agency as senior account director in early July.
    News Corp Australia has appointed Ian Paterson to the New South Wales sales team as general manager, advertising sales, NSW.
    SBS has appointed Keiran Beasley to the role of national TV and digital sales manager, in a promotion from his current role as NSW executive manager. Beasley replaces Andrew Mudgway, who resigned from the broadcaster in December following SBS’ decision to relocate the role back to Sydney from Melbourne.
    Snap’s former head of agency development,
    Dina Bailey, joined Time Out Australia as commercial director.

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    The post Media Movers: Peter Costello, Matt Holmes, Scott Lorson, Rhian Mason, Sylvia Pickering appeared first on Mediaweek.

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