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    Weber and WBBL extend naming rights partnership

    Weber and the Women’s Big Bash League (WBBL) have extended their naming rights partnership for another two years.

    The WBBL said it is proud to work with Weber to continue changing perceptions about the role of women at home and in sport.

    Michael McDonald, Weber Barbecues managing director, Asia Pacific, said: “Weber and the WBBL create amazing memories through a shared love of summer, family, the outdoors, food, and cricket.

    “As the WBBL enters its milestone tenth season, we are excited to partner with a globally recognised leader to continue driving the game forward and changing perceptions about the role of women in sport.”

    The Weber and the WBBL partnership will be seen through Weber’s presence at marquee fixtures.

    Weber and the WBBL have been partnered since 2021.

    Margot Harley, Cricket Australia’s head of competition development and strategy, WBBL, said: “Since 2021, our brands have enabled Australians to forge strong connections through our shared love of summer, family, food, fun and cricket.

    “This has allowed both Weber and the WBBL to harness our collective strength and be at the forefront of positive change for women at home and in sport.

    “We look forward to working closely with Weber as we approach our milestone tenth season and beyond.”

    In May, independent creative agency Special won the Cricket Australia account for the upcoming marquee Men and Women’s International Series, following a competitive pitch process.

    The appointment, which took effect on 1 May, sees the agency tasked with creating a unifying idea for the international series that generates excitement, while strengthening its reputation as a must-attend event this summer.  

    Commenting on the win, partner at Special, Bec Stambanis, said that “international cricket is the heartbeat of summer in this country and there is nothing quite like the anticipation of two great nations coming together to battle it out.”

    She added: “We could not be more excited to partner with Cricket Australia on this next chapter and we are inspired by the ambition and passion of the CA team.”

    See also: Special wins Cricket Australia account

    The post Weber and WBBL extend naming rights partnership appeared first on Mediaweek.

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