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    QMS expands portfolio after winning Vicinity Centres tender

    QMS has won the tender to manage select external digital large format billboards for retail property group Vicinity Centres in Victoria and Tasmania.

    The expansion of the outdoor company’s national premium network is effective immediately.

    The appointment covers two shopping centre locations in Melbourne’s eastern suburbs – Box Hill Central and The Glen – as well as Eastlands shopping centre in Hobart’s Rosny Park, which will be home to QMS’ first digital billboard in Tasmania.

    QMS chief operating officer, Sara Lappage, said the team was “delighted to be working with Vicinity Centres to develop and manage these premium digital assets and provide a platform for continued innovation and creativity for our clients.”

    “Vicinity Centres include some of Australia’s most coveted retail sites and are a perfect complement to our market-leading national digital large format portfolio and our world-class, City of Sydney digital street furniture network,” Lappage added.

    Vicinity Centres’ head of media, Brooke McMonigle, said: “We are pleased to be working with QMS to grow our premium digital asset capability and continue connecting brands with customers at our centres.”

    The partnership follows other recent wins for QMS, including Transport for NSW, The Hills Shire Council, the Australian Turf Club’s Rosehill Gardens Racecourse, and the Australian Rail Track Corporation’s (ARTC) out-of-home assets across Sydney.

    The most recent partnership with Transport for NSW takes effect on 1 January 2025, and includes high-traffic locations in Cremorne on Military Road, Crows Nest on the Gore Hill Freeway, Maroubra on Anzac Parade, North Ryde on Epping Road, Wiley Park on King Georges Road, and Blakehurst on the Princes Highway.

    QMS’ City of Sydney Network is currently working with Vivid Sydney 2024 – the latest in a line of major events for the outdoor company, with the Olympics and Paralympics on the horizon. 

    The Paris 2024 Digital Screen Network supports both the Olympic and Paralympic Games, and was launched in April with partners including Allianz, Stan, Toyota Australia, and Patties Food Group. 

    See also: John O’Neill: Paris Olympics and Paralympics pose huge advantage for brands. Are you ready to play?

    The post QMS expands portfolio after winning Vicinity Centres tender appeared first on Mediaweek.

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