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    Vivid Sydney and NOVA Entertainment team up for drone show

    Vivid Sydney’s drone show returns this weekend above Circular Quay on 8, 9, and 15 June, in partnership with NOVA Entertainment.

    The show, entitled Love is in the Air, features a fleet of over 700 drones that form universal symbols of love in colours and formations across the night sky.

    “We’re delighted to collaborate with Vivid Sydney for the Vivid Sydney drone show and for a third consecutive year,” Adam Johnson, NOVA Entertainment’s chief growth officer, said.

    “The Vivid Sydney drone show celebrates the fusion of art and technology, which perfectly complements NOVA’s mission to innovate and entertain. And having a giant Nova Boy in the sky is also just unbelievably cool. We can’t wait to bring the love on Sunday.”

    The concept and direction for Love is in the Air is by Minervini with drone technology by Australian Traffic Network (ATN) and the soundtrack by producer and DJ PeeWee Ferris.

    Last year, Minervini, DJ PeeWee Ferris and ATN brought to the skies a drone show entitled Written in the Stars.

    Vivid Sydney Festival Director Gill Minervini said: “The support from our sponsors is essential to bringing Vivid Sydney to life and creating a truly unforgettable experience for festivalgoers. Thanks to our partners, we have raised the bar on the scale of the festival to showcase the vibrancy and creativity of Sydney.”

    During Vivid Sydney, QMS has showcased campaigns from brands including Kia Australia, Visit Victoria, Foxtel’s Hubbl and Kayo, Universal Pictures, Chemist Warehouse, AAMI, Coca-Cola, Sony Pictures, Omega, Medibank, Rimowa, Aware Super, Vicinity Centres, Live Nation, and Audible.
    QMS general manager, City of Sydney, Olivia Gotch, said: “This celebration of creativity, innovation and technology is the perfect fit for our world-class City of Sydney digital street furniture network, sitting at the very heart of the Sydney market and connecting with 33 of Sydney’s most prestigious and progressive suburbs.”

    See also: QMS lights up brand campaigns for Vivid Sydney 2024

    The post Vivid Sydney and NOVA Entertainment team up for drone show appeared first on Mediaweek.

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