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    APAC divided on the AI revolution: Ipsos Monitor

    The Asia Pacific region remains divided on whether to be nervous or excited about the AI revolution.

    Ipsos’ AI Monitor survey, conducted from mid-April to early May, examined attitudes towards AI, particularly understanding the technology and its impact on day-to-day life.

    The study found a divide between people in the APAC region who are excited by the potential AI will offer, and those who are firmly sceptical about its future.

    In Asia, 62% of people surveyed said they were excited about products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%), and South Korea (73%).

    Meanwhile, English-speaking countries, including Australia and New Zealand, noted the need for caution with AI—just 39% of Aussies and 43% of Kiwis said they were excited about the technology.

    Both countries are more likely to feel trepidation about AI, with 66% of New Zealanders and 64% of Australians saying AI makes them nervous.

    People in Asia Pacific recognise the changes AI will bring. The study reported that almost three quarters (73%) said AI will profoundly change their life in the next year three to five years. Most people across APAC (66%) said AI would change how they do their job in the next five years.

    “People are still firmly divided over whether AI will be a friend or foe in the coming years,” Ipsos APAC CEO, Hamish Munro, said.

    “Across the APAC region, Asian countries are leading the charge for embracing the technology, showing both a strong understanding and excitement about the technology. English-speaking countries, including Australia and New Zealand, remain sceptical about AI, particularly its impact on their day-to-day life and employment.

    “Greater education around the technology and practical examples may help to build confidence in the AI revolution and how it can be harnessed to improve everyday life.”

    The post APAC divided on the AI revolution: Ipsos Monitor appeared first on Mediaweek.

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