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    DDB and Westpac launch another musical State of Origin ad

    Westpac Group and DDB Sydney have joined forces for another spirited musical number during last night’s State of Origin game one.

    The bank and creative agency teamed up last year for a commercial, starring a singing banker and referee bonding over both professions being maligned.

    This time around, the singing banker returns to the field to sing about how much more can be done with “one single dollar.”

    “One single dollar. It doesn’t seem like a whole lotta moolah,” the banker sings.

    “Oi, I’ll give ya a dollar to shut up,” Phil Gould interrupts at the end of the spot.

    Annabel Fribence, chief brand and marketing officer at Westpac Group, posted on LinkedIn that exciting things are happening in the worlds of NRL and Westpac.

    “Westpac is backing the men’s and women’s game with equal financial investment and supporting the sport at all levels from grassroots community clubs all the way to the elite level. It’s the driving force behind our love affair with the NRL… we’re levelling the playing field.

    “We’re ‘Bringin’ the Footy’ bigger and bolder than ever.”

    Fribence explained her team had one objective with this year’s State of Origin – to add to the entertainment of the game.

    Our commercial celebrates our passion for making dreams come true, a passion possibly only rivalled by Origin fans’ deep love for the game.”

    The Westpac and National Rugby League partnership launched last year with an ad that centred on the two misunderstood figures – a banker and referee – coming together to find common ground and solace with each other.

    At the time, Matt Chandler, executive creative director of DDB Sydney, said: “An epic slice of musical theatre was really the only way to do justice to the coming together of Westpac and the NRL. The plight of these two characters was a joy to bring to life for all of us, so we’re very excited for their story to be told on one of the biggest nights of the rugby league calendar.”

    The post DDB and Westpac launch another musical State of Origin ad appeared first on Mediaweek.

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