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    Adani One launches 2 credit cards in partnership with ICICI Bank

    Adani Group has entered the retail finance sector with the launch of 2 credit cards in partnership with ICICI Bank and Visa. The two cards- Signature and Platinum will be offered by Adani One, the consumer app housed by Adani Digital Labs, the digital arm of Adani Enterprises Ltd. The cards provide a range of benefits including reward points on spends made through services offered on the Adani One app and complimentary benefits at Adani airports, revealed the ICICI bank website.

    In a press release seen by ANI, Jeet Adani, Director Adani Group said the cards will be able to use the “Adani One platform which brings physical B2B businesses into the digital world”, while Rakesh Jha, Executive Director, ICICI Bank, said that this move would allow them to “strengthen the Bank’s credit card portfolio.”

    What is Adani One?

    Adani One, Adani Enterprises’ consumer app, was launched in November 2022, to expand Adani’s various consumer services like travel services, ticket booking, airport services, gas, electricity, etc. At its launch, Head of Adani One, Nitin Sethi shared in a LinkedIn post that the app aimed to “build a digital twin that will eventually parallel traditional businesses.”

    In its Annual report for 2023-24, CEO Sudipta Bhattacharya explained Adani One’s strategy, saying that its goal was to “expand in two directions, welcoming new customers while broadening service offerings to existing customers. “

    Recently, it was reported that the Adani Group also plans to offer online shopping through ONDC. It may also apply for a licence to operate on India’s public digital payments network, Unified Payments Interface (UPI). If finalised, the services will be available through Adani One and would initially target existing users of its businesses, which include gas and electricity customers and travellers at its airports. 

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    The post Adani One launches 2 credit cards in partnership with ICICI Bank appeared first on MEDIANAMA.

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