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    Amazon Web Services nabs Matt Kaufman as head of marketing AUNZ

    Matt Kaufman has joined Amazon Web Services as head of marketing across Australia and New Zealand after 11 years spent at Google, most recently as marketing director, global experiential marketing.

    Jadanne Dare held the role for over four years, from 2019 until May 2023, when she became director, head of brand and marketing strategy at KPMG. In November, she was promoted to chief marketing officer.

    “I am incredibly humbled, and excited to join the Amazon team, in a region where they continue to go from strength to strength,” Kaufman wrote on LinkedIn about his new role.

    “I have been so impressed with Amazon, and their vision for the Cloud. AWS continues to invest in products, services and infrastructure that are enabling builder-led invention and reinvention.

    “Generative AI is yet another vector that AWS is enabling customers to take advantage of across the full stack of AWS offerings, not to mention the thriving Partner ecosystem that continues to build their businesses around AWS’s market leadership.

    “Amazon’s clear focus on the customer resonated throughout every step of the process, and I can’t wait to be part of the continued journey of customer-led success in the region.”

    Kaufman joined Google in 2013  as head of enterprise product marketing, based in Tokyo. He also worked at Google offices in Singapore, San Francisco, and Mountain View.

    He thanked the Google team for more than a decade of “fun, growth and learning from day 1.”

    “Some of my proudest professional moments took place at Google, and it was only possible due to the incredible team of leaders and colleagues from across the globe that I had the pleasure of working with over the years,” he added.

    “Thanks for the memories. I’ve hung up my propeller hat (and more than a few t-shirts!), but they’ll always be a great source of pride.”

    Kaufman has also worked at Drake International, and SMS Management and Technology, where he spent almost eight years climbing the ladder to become marketing director. He finished at Google in December, and spent the past few months deciding on his next role.

    “What I’ve taken away from these past few months is the importance of taking the time to reset, reflect, and re-evaluate what’s most important to you professionally and personally.

    “It’s an often quoted cliche, but we truly are living and working in a time of unprecedented change, with the pace of work and innovation only accelerating. Don’t forget to stop and smell the roses from time to time, which includes reflecting on the value and impact that you deliver day-to-day.”

    See also: Ex-Amazon execs launch Deep Media, consultancy specialising in Amazon Ads

    The post Amazon Web Services nabs Matt Kaufman as head of marketing AUNZ appeared first on Mediaweek.

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