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    GumGum appoints Niall Hogan as general manager JAPAC

    GumGum has appointed Niall Hogan as general manager of JAPAC, as it plans to expand across the region.

    In the role, he will spearhead sales, customer success, and operational delivery of the digital advertising platform’s media advertising business across the region and its emerging markets.

    Hogan will lead a team of over 100, and his primary focus will be driving revenue growth while upholding GumGum’s reputation as a supplier of contextual, creative, and attention-based advertising solutions.

    He will also aim to establish GumGum as a trusted partner to advertisers and agencies amidst increasing privacy concerns and government regulations.

    Hogan’s goals include positioning The Mindset Platform, GumGum’s leading solution for contextual, creative, and attention media buys, while striving to build the platform into the top media choice in JAPAC. He will closely collaborate with regional leaders in Japan, Australia, and Southeast Asia to solidify GumGum’s position as the premier contextual media partner for advertisers and agencies.

    Hogan: “I’m thrilled to join GumGum and lead its JAPAC operations during such a transformative period in the digital advertising landscape. As the industry continues to evolve rapidly, I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain.

    “By harnessing the power of GumGum’s innovative Mindset Platform, we are committed to delivering unparalleled results and insights. Together with our talented team, we aim to shape the future of contextual-first advertising, where relevance and engagement co-exist with privacy and consumer trust.”

    Previously, Hogan successfully launched and scaled four separate media and tech companies across two continents. As the first non-US hire at Integral Ad Science (IAS), he helped launch and lead the business in the UK and later in Southeast Asia.

    Most recently, Hogan served as the first APAC employee at Ogury, a privacy-first solution provider.

    Sorrel Osborne, head of media, APAC, welcomed Hogan to GumGum: “With his wealth of experience and proven track record in spearheading successful ventures across diverse markets, we are confident that Niall will play a pivotal role in driving our expansion efforts in the rapidly evolving Asia-Pacific region.

    “His strategic vision and leadership will undoubtedly strengthen our position as the leading contextual and attention measurement platform, delivering exceptional value to both our clients and partners.”

    See also: GumGum integrates Playground xyz’s media portfolio into APAC business

    Top image: Niall Hogan

    The post GumGum appoints Niall Hogan as general manager JAPAC appeared first on Mediaweek.

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