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    Today the Brave wins Westmead Fertility Centre

    Westmead Fertility Centre has appointed ex-M&C Saatchi boss Jaimes Leggett‘s full service agency, Today the Brave, as its agency of record.

    The agency will provide the clinic with integrated support across strategy, creative, design, media, social, and PR.

    “We are ready to flex our full service offering, showcasing the quality, accessibility and innovation of the centre,” said Celia Wallace, partner at Today the Brave.

    “As Westmead Fertility Centre continues to lead and innovate in the booming reproductive space, we are looking forward to extending this innovation mindset into their creative, strategy, and media activity.”

    Westmead Fertility Centre has been assisting Australians for almost 40 years, with one in six Australian couples now affected by infertility. Recent data shows that one in 18 babies born in Australia are now conceived via Assisted Reproductive Technology (ART), marking its rapid local growth.

    It’s projected that over the next five years, the revenues at fertility clinics in Australia will climb by $856 million, driven by a rise in maternal age, and an increased demand for egg freezing.

    CEO of Westmead Fertility Centre, Dr. Lindsay Gillan, said the team was “ready to tell aspiring parents about our effective fertility treatments, state-of-the-art equipment and a highly experienced team – the platform for success.

    “I have been inspired by Today the Brave’s ambitious creative vision for Westmead Fertility Centre and I am confident that together, we will take the brand to new heights.”

    The account win follows Today the Brave’s recent appointment of Alyce Gillis as head of strategy. Gillis moves from Havas Host, where she spent the past five years and most recently served as its head of strategy, spearheading creative, PR, social, and influencer campaigns.

    Earlier this year, Carnival Cruise launched its 100% Holiday campaign with Today the Brave, aimed at leveraging the cruise line’s brand recognition to drive consideration and conversion.

    See also:
    Today The Brave taps Havas Host’s Alyce Gillis as head of strategy
    Carnival unveils ‘100% Holiday’ campaign via Today the Brave amidst rising competition in the cruising industry

    The post Today the Brave wins Westmead Fertility Centre appeared first on Mediaweek.

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