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    The Benevolent Society launches second work with Jack Nimble

    The Benevolent Society – Australia’s oldest charity, and geared towards helping families, older Australians, and people with disabilities – has launched its second work with creative and production agency, Jack Nimble.

    Set to an uplifting instrumental rendition of Aussie rock band Spiderbait’s iconic track, Calypso, the latest work follows a series of everyday Australians in different scenarios that demonstrate how The Benevolent Society’s programs and services empower its clients to live life on their terms.

    From an elderly man working with a physiotherapist to keep tending his garden, to an autistic school child receiving speech therapy and a First Nations family finding solace in a community hub centre.

    The integrated campaign is set to air across TV, BVOD, out-of-home, print, digital, and social.

     

    “Our services empower people to live their lives, their way,” said director of communications and engagement at The Benevolent Society, Lisa Hresc.

    “The campaign illustrates how The Benevolent Society lives out our value of ‘optimism’ and our approach to positive, strengths-based practices. It positions us as a contemporary option for people looking for excellent and innovative disability, aged care, and family services.”

    This is the  latest iteration of the integrated brand campaign first launched by the the non-profit and the hybrid agency. The first,Your Life. My Way, was launched last April to raise awareness about The Benevolent Society’s comprehensive support services.

    The Benevolent Society launches second work with Jack Nimble

    Taylor Thornton, creative director at Jack Nimble, described needing the content to stand out in a crowded category.

    “We felt that charity content can drift into the depressing and spend too much time on the problem, but we wanted to continue to celebrate the skilled staff and carers and show how they empower their clients.

    “We wanted to continue to challenge assumptions in the category by featuring a child with a non-visual disability receiving speech pathology for their autism, giving them the confidence to connect and communicate with their friends at school.”

    Earlier this year, Jack Nimble was also behind the the complete brand overhaul of The World’s Greatest Shave. The Leukaemia Foundation appointed the agency as part of its mission to address the waning interest in the annual peer-to-peer fundraiser.

    See also: Leukaemia Foundation tackles lagging interest in World’s Greatest Shave with brand overhaul

    Credits:

    Client: The Benevolent Society
    Executive director, impact and engagement: Jeremy Halcrow
    Director, communications and engagement: Lisa Hresc
    Manager, brand and marketing: Kathryn Jackson
    Content and campaign specialist: Liana Habak
    Growth solutions specialist: Brian Tran

    Creative agency and production company: Jack Nimble

    Executive producer: Angus Mullane
    Executive creative director: Adam Wise
    Head of account service: Jess Steele
    Senior producer: Michael Debach
    Production manager: Angelina Tsinganos
    Creative director: taylor Thornton
    Senior art director: Divya Abe

    Director: Jordan Watton
    1st AD: Jose Marquina
    DOP: Matt Maule
    1st AC: Molly Sutherland
    2nd AC/data wrangler: Shang Lien-Yang
    Gaffer: Peter Sutton
    Lead electric: Tobias Andersson
    Grip: Kris Wallis
    Grip assist: Aurore Leclerc
    Production design: Cloe Jouin
    Art dept assist: Jeremy Bunny
    Art dept assist: Charles Upton
    Wardrobe stylist: Laura Bracken
    Sound recordist: Joe Dutailis
    Hair and makeup artist: Linda Thi
    HMU assist: Alphie Sadsad
    Unit manager: The Production Unit – Matt Withaar
    On-set nurse: Gina Simon
    Runner: May Kiyama
    Casting: Matthew Waters Casting
    Locations: Third Eye Locations

    Post:
    Editor and VFX: Josh Regoli
    Head of animation: Drew Meier
    Senior designer: Darcy Bush
    Music licensing and composition: Big Sync
    Sound design: Massive Music
    Colour grade: Elvis Colour

    Stills:
    Photographer: Clint Kollier
    Digi op: Hellen Algie
    Stills assist: Heather Fletcher
    Stills assist: Chris Proud
    Stills producer: Luke Della Santa
    Stills Retouching: Justin Malinowski

    The post The Benevolent Society launches second work with Jack Nimble appeared first on Mediaweek.

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