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    Porsche Cars Australia’s creative account up for pitch

    Porsche Cars Australia has put its creative account up for pitch, with DDB Melbourne the incumbent, first winning the account in 2015 in a pitch supported by Trinity P3.

    At the time, the incumbent was independent creative and media company, The Ross Partnership. DDB then defended and retained the account again in 2019, when it went up for pitch.

    DDB Melbourne has been leading the creative and communications strategy for the German auto manufacturer in a bid to position Porsche as a leading sports car brand in Australia.

    DDB’s Omnicom stablemate, PHD, holds the local media account for Porsche. PR is run internally.

    At the time of the appointment, Porsche’s director of marketing Toni Andreevski said the company was “delighted to be partnering with DDB Melbourne as we look to engage the next generation of Porsche owners and continue to embrace our longstanding loyal customers.

    “It’s a very exciting time of growth for Porsche and we need a strong, innovative creative partner to help us continue to deliver results.”

    Last year, ahead of the Australian Grand Prix, Porsche and DDB Melbourne partnered with video game creator Atari to pit two Porsche Taycans against each other in a game of Pong.

    Taycan Arcade saw two geofenced Taycans go back and forth in a game of arcade tennis, rallying a 150km/hr AI-controlled drone between them.

    The online Taycan Arcade game also let people customise their very own Taycan and compete in an 8bit experience.

    Psembi Kinstan, executive creative director at DDB Group Melbourne, said of the work: “An engineering feat as remarkable as the Taycan deserves an ambitious one-of-a-kind demonstration.”

    This month, DDB Melbourne announced the promotions of creative partner Giles Watson to deputy executive creative director, and group creative director James Cowie to creative partner – head of copy.

    See also: DDB Melbourne promotes Giles Watson and James Cowie

    The post Porsche Cars Australia’s creative account up for pitch appeared first on Mediaweek.

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