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    Ogilvy Sydney taps BMF’s Lisa Down and Leila Cranswick as joint CDs

    Ogilvy Network has announced the appointment of BMF’s Lisa Down and Leila Cranswick as joint creative directors for its Sydney office.

    Down and Cranswick have been working at competitor BMF for several years as joint associate creative directors and innovation leads across a range of brands including ALDI, Tourism Tasmania, TAL, the Federal Government, and Insuranceline. 

    The duo will work closely with Ogilvy AUNZ chief creative officer Toby Talbot and the Ogilvy Sydney creative leaders. Last May, the agency shifted to a joint ECD structure, with Clark Edwards joining Bridget Jung to lead creative across the Sydney business units.

    “To say I’m excited that Lisa and Leila are joining Ogilvy would be something of an understatement. The strength and depth of their work at BMF really impresses,” said Talbot.

    “The Tourism Tasmania Off Season. Divine. One Talk at a Time for New South Wales Government. Deftly handled. I can’t wait to see what they do for us as newly minted CDs.”

    See also: BMF leads Tourism Tasmania’s biggest Off Season campaign yet

    Jung added: “Bringing a team of this calibre to Ogilvy is truly exciting and speaks volumes about our continued commitment to investing in the best creative talent. Beyond the work, they’re smart, nice and rock a great line in alliterated first names.

    At BMF, Down led a range of projects from ALDI retail copy to integrated campaigns across most of its clients. She has tutored at AWARD School and presented at D&AD Shift Sydney.

    Prior to turning her hand to art direction, Cranswick spent close to eight years working abroad in the photographic industry. She has nearly a decade of advertising under her belt, and as won joint AWARD School Tutor of the Year in 2020.

    The pair jointly said: “The enthusiasm about Ogilvy from Toby, Bridget and the rest of the team was palpable from the start, and clearly it became pretty infectious. We’re excited to move into the next phase of our careers with great agency leaders and clients.”

    Down and Cranswick’s hire follows a string of creative appointments across the Ogilvy network, including Special’s Chris Andrews and Ant Simmons as group CDs in Melbourne.

    In April, the agency confirmed Fran Clayton will be joining as chief strategy officer in July, after Mediaweek broke the news. Clayton joins the agency after almost 10 years at DDB Sydney. 

    See also: Ogilvy Melbourne snags Special’s Chris Andrews as group CD

    Top Image: Leila Cranswick and Lisa Down

    The post Ogilvy Sydney taps BMF’s Lisa Down and Leila Cranswick as joint CDs appeared first on Mediaweek.

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