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    Chris Stobbs joins Enigma as head of performance

    Enigma has appointed the experienced Chris Stobbs as its new head of performance across Sydney, Newcastle, and Brisbane.

    Stobbs brings more than two decades of experience in digital, marketing, and performance media and will lead the independent agency’s client media strategy and business growth.

    He was previously the director of digital performance and ad-technology at News Corp, where he led teams across performance media, customer success, ad operations, advertising product, and technology.

    Stobbs was also responsible for transforming the organisation’s commercial model through the smart use of technology, data, platforms, and partners.

    Prior to this, he held leadership roles at News Xtend, where he managed multiple digital, data, and customer success teams, and at 1000heads, where he was the APAC head of social and content strategy, delivering social strategies for leading global clients including Samsung, Optus, Microsoft, Cleanaway, UNIQLO, and Komatsu. 

    Stobbs will work closely with Enigma’s newly appointed executive director of digital, data, and technology, Ren Frise. The agency said its next generation digital services offering will launch in July.

    Lisa Sutton Gardner, founder of Enigma, said Stobbs brings a wealth of experience in the digital and performance media sector.

    “He is well-known for his ability to lead at a high level and deliver results and outcomes for clients and we are delighted to have someone of his calibre on the Enigma team.

    “I’m confident that Chris will significantly enhance our digital media operations. His knack for advanced ad tech and strategic planning will kick our growth into gear, sharpen our media strategies, and expand our industry connections. And with Chris leading the charge of our performance media offering, we’re set to attract new clients, and boost results for existing clients, all while ramping up our team’s expertise. 

    “Chris’ hire really underscores Enigma’s commitment to leading the industry in performance media solutions. It’s an exciting time for the business as we push the boundaries of media, creativity and technology with a results-focused lens across the agency.”

    Stobbs said of his new role: “Joining the Enigma team was a no-brainer. As someone who thrives in highly innovative, customer-centric environments, Enigma’s dedication to ground-breaking work and driving results for its clients makes it a good fit. I’m looking forward to working closely with the digital teams across the business to develop new strategies, and to look at ways to grow Enigma’s performance media solutions.”

    Stobbs’ appointment follows several significant hires for Enigma in recent months, including Ciaran Miller-Stubbs as executive creative director and Matt Ennis as creative director.

    See also: Ciaran Miller-Stubbs and Matt Ennis join Enigma

    The post Chris Stobbs joins Enigma as head of performance appeared first on Mediaweek.

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