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    Bastion creates Future Flood simulation project for NSW SES

    Integrated marketing and communications agency, Bastion, together with NSW State Emergency Services (SES) and the NSW Reconstruction Authority, has developed the Future Flood project to raise awareness of flood risks.

    In simulating flood events for residents in at-risk areas, the project aimed to address the key challenges for emergency services and government agencies working in disaster risk: making flood risks real and increasing awareness of the need to act.

    The initiative follows research undertaken after recent floods in the Hawkesbury Nepean Valley, which revealed 70% of people disregarded evacuation warnings during floods in 2021-22.

    The Future Flood project identified four residents who had not evacuated. Using 3D modelling, their homes, including their vehicles, possessions and children’s toys, were simulated to show what a flood would look like at accurate flood heights.

    “Making flood risk relatable can be challenging – we often refer to probability and complex details relating to when and where floods will hit – this campaign taps into the way people’s decisions are influenced and highlights how past floods are not a reliable indicator of what a future flood may look like,” said a spokesperson from the NSW Reconstruction Authority.

    Bastion creates Future Flood simulation project for NSW SES

    Bastion group chief creative officer, Simon Langley, said that “with the climate becoming increasingly unpredictable in Australia, following the advice of emergency authorities is more important than ever. It was a privilege to work alongside NSW SES, the Reconstruction Authority and simulation experts to create this data driven campaign with a powerful message we believe will resonate and change behaviour.”

    The work follows Bastion’s recent appointment of Samantha Hansen as partnerships marketing director, who came to the role a freelance capacity as an FMCG marketer, with previous experience leading partnership leveraging strategies for brands including Coca-Cola, Mount Franklin, Powerade, and Chupa Chups.  

    See also: Bastion appoints Samantha Hansen partnerships marketing director

    Credits:

    Client: NSW SES & NSW Reconstruction Authority
    NSW RA Flood Risk Management Division

    Agency: Bastion 
    Group chief creative officer: Simon Langley  
    Senior creative: Harry Roth  
    Senior creative: Chris Searle
    National chief Strategy officer: Angela Morris  
    Group client director: Harry Mountier   
    Client manager: Josh Staras  
    Senior producer: Angelita Gandakusuma  
    Producer: Raquel Abi Ghosn  
    Shooter/editor: Ryan Kermond   
    Senior designer: Matt Gould
    Integrated Studio director: Sean Davitt

    3D Production: Spatial Media 
    Sound: Rumble Studios 
    Media: OMD

    The post Bastion creates Future Flood simulation project for NSW SES appeared first on Mediaweek.

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