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    Pedestrian Television records 43 million streaming minutes since October launch

    Since launching in late October, Pedestrian Television on 9Now has reported 43 million total streaming minutes and a 51% audience between 18-39. 

    Official festival partnerships with Spilt Milk and Lost Paradise festivals, as well as an NYE street poster stunt, got the brand in front of 130,000+ young Australians over the summer.

    Complimenting its ongoing partnership with Australian Independent Record labels (AIR), the original series Shooting Stars and Kick Ons TV have featured artists like PNAU, Rudimental and The XX‘s Romy to raise fan interaction on social media.

    Local comedy Rostered On, via web comedy collective Robot Army, was the channel’s highest performing series among the target demo, and the addition of web series Internment, My First Time, and Tales From 88, according to PEDESTRIAN, aims to emulate. 

    Pedestrian Television records 43 million streaming minutes since October launch

    The OC and Pretty Little Liars have seen an audience surge due to Gen Z women, and Pedestrian says the live channel spike for 1992’s Single White Female shows the discovery of older titles via Pedestrian Group’s brand network – including VICE, PEDESTRIAN.TV and Refinery29 – for this same demo.

    To mimic the success of titles like Snoop Dogg: The Joker’s Wild, Murder House Flip and Champagne Ill, Pedestrian Television will be launching more non-scripted formats in June. 

    Upcoming shows on Pedestrian Television include Hot Ones, Woke, Gary Busey Pet Judge, Cheaters, Good Girls Revolt, Marvel Anime: X-Men, Above Average Presents, and Iron Chef.

    Upcoming features include Party Girl, Burlesque, Center Stage, Marie Antoinette, Gigli, Glitter, Moon, and I Know What I Did Last Summer.

    The inaugural Pedestrian Television Awards will be held on 26 June, presented by Uber Pool, LYNX, and Cupio Wines. The ceremony will air on Pedestrian Television in early July.

    In April, Pedestrian Group promoted Spyros Asteriou to head of partnerships, NSW to lead the company’s sales team in Sydney, with Tess Lastra joining to lead the sales team in Melbourne.

    Asteriou has been with the group for over six years. He previously held the title of head of agency partnerships, NSW and prior to joining Pedestrian, was with JCDecaux.

    See Also: Pedestrian Group promotes Spyros Asteriou to head of partnerships, NSW

    The post Pedestrian Television records 43 million streaming minutes since October launch appeared first on Mediaweek.

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