Tuesday, July 16, 2024
- Advertisement -

    Latest Posts

    TikTok Tests 60-Min Long Video Uploads, Aims to Challenge YouTube’s Dominance

    TikTok is experimenting with the option of allowing users to upload videos up to 60 minutes long, a significant shift from its short-form video format, TechCrunch reported. This move directly challenges YouTube’s long-standing dominance in the long-form video space, signalling TikTok’s ambition to become a one-stop platform for content creators.

    As per the report, the extended video length could attract YouTubers and television networks to cross-post their content on TikTok, capitalizing on the app’s massive user base. This might also prove to be significant given the increasing restrictions being practised by YouTube in the recent past.

    Last month, YouTube announced that users accessing the platform’s videos via third-party ad-blocking apps will face buffering issues or be unable to view the videos entirely. This move, although a part of the platform’s “ad blocker fight,” may lead to a reduction in user base. Additionally, TikTok continues to see a steady rise among consumers of bite-sized entertainment. “Ultrashort dramas designed for people to watch on their smartphones have become a billion-dollar industry in China,” a Rest of World report noted.

    But all’s not well for TikTok. Its plan to roll out the 60-minute feature comes amid more and more countries passing laws to ban the platform.

    Rise and Fall  of TikTok

    Back in 2020, several news houses reported on a trend arising out of the global COVID lockdown—people around the world were hooked to these 15-second videos which provided them with “instant gratification, applause and appreciation.” But TikTok has come a long way from being an escape back then, to being in serious legal trouble.

    Just when it was gaining traction around the world in 2020, the Indian government banned the platform in India as part of a wider crackdown on Chinese apps (you can check out the list of all the countries who put a complete or partial ban on TikTok here).

    Most recently, the US also passed the “Protecting Americans from Foreign Adversary Controlled Applications Act” bill that penalizes app stores in the country for listing TikTok or any other application developed or provided by TikTok’s parent company ByteDance, essentially banning the app in the country. Although TikTok has challenged the ban, this move is expected to affect the app heavily.

    Also Read:

    STAY ON TOP OF TECH POLICY: Our daily newsletter with the top story of the day from MediaNama, delivered to your inbox before 9 AM. Click here to sign up today!

    The post TikTok Tests 60-Min Long Video Uploads, Aims to Challenge YouTube’s Dominance appeared first on MEDIANAMA.

    Latest Posts

    - Advertisement -

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.