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    Laura Nice, Chris Freel, Claire Fenner among UnLtd’s Adland Bail Out lineup

    OMD CEO Laura Nice, oOh!media’s Chris Freel, UM’s Ben McCallum, and Atomic 212 CEO Claire Fenner are among the 100 senior industry leaders participating in UnLtd’s Adland Bail Out to help break the cycle of youth incarceration.

    The event, which will take place on June 27 at the Yasmar Detention Centre in Haberfield, will see senior leaders in media, marketing, tech, and creative swap their home comforts for prison uniforms, solitary confinement, and prison grub to experience what life really is like for many young people at risk.

    The “inmates” will be stripped of their possessions, fingerprinted, and interrogated before spending the night in the chilling cells of the youth detention centre.

    To be released the next day, each participant will be required to raise $1,250 as their “bail”. The funds raised will go towards UnLtd charity partners’ programs, specifically designed to break the cycle of youth incarceration.

    Stephen Hunt, CEO of UnLtd, highlighted that Australia is one of the only countries in the developed world that places children as young as 10 years into juvenile justice centres.

    “Imprisoning children at such a young age simply does not work and only leads to a revolving door of incarceration, mental ill-health and a huge cost to our society. At UnLtd, we are fortunate to work with several charities that are focused on providing better outcomes for young people and society; ultimately keeping kids out of jail and helping them break the vicious cycle of youth incarceration.

    “This event is a fantastic and unique way to bring awareness to this issue, deliver a visceral experience to our participants and to raise funds for more effective programs.”

    Additional “inmates” confirmed include Ashley Earnshaw from Nine, Jasmin Bedir from Innocean, Mark Jarrett from PHD, Nicole Bence from Nova, Sam Buchanan from the IMAA and many more. This year, a few previously released inmates will take on different roles, with Fiona Roberts, Paul Kent, and Ricky Chanana confirmed as prison guards. 

    Inmates are currently busy raising their bail, with Liam O’Meara at the top of the leaderboard for most funds raised to date.

    Fiona Roberts, managing director ANZ at MiQ, said taking part in Adland Bail Out a few years ago was “one of the most eye-opening experiences” she had experienced.

    “Spending the night on those cold hard floors of a cell is humbling and hearing the real life stories from young people is incredibly touching. But I’ve served my sentence and this year I’m excited to keep the motley crew in order as a Guard. Get ready to do as I tell you.”

    The participants will take part in thought-provoking workshops to hear from young people with lived experience on youth incarceration and inspiring experts working tirelessly to help keep young people out of trouble, out of jail, and chasing their hopes and dreams.

    2024 Adland Bail Out inmates so far:

    Adam Elliott, Advertising Industry Careers
    Adam Johnson, Nova
    Andrew Gilbert, Yahoo!
    Andy Procopis, ARN
    Arvind Hickman, B&T
    Ashley Earnshaw, Nine
    Ashley McGrath, UnLtd
    Ben McCallum, UM
    Brittany ‘Bad B’ White, REA Group
    Cathy O’Connor, oOh!media
    Chris Ernst, Dentsu
    Chris Freel, oOh!media
    Claire Fenner, Atomic 212
    Daniel ‘Dmac’ McConochie, Alliance Outdoor Media Group
    Danika Johnston, WeAre8
    Esther ‘The Pest’ Carlsen, Nova
    Geoff ‘Golden Boy’ Cochrane, VMO
    Henrik Isaksson, Acast
    James Dixon, Atomic 212
    Jade Harley, UnLtd
    Jasmin Bedir, Innocean
    Jo Clasby, Nine
    Julia Edwards, Uber
    Julie Anne ‘JLO from the Prison Block’ Longano, Peeps Consulting
    Kasey Jamison, Amazon Ads
    Kathryn ‘Fury’ Furnari, Innocean
    Katie ‘The Shark Attack’ Finney, Seven Network
    Laura ‘really not’ Nice, OMD
    Liam O’Meara, Val Morgan Digital
    Marcelle Gomez, iProspect
    Mark Jarrett, PHD
    Michael McEwan, M&C Saatchi Group
    Nick ‘The Thomas Terror’ Thomas, Amazon
    Nicole Bence, Nova
    Nik Weber, ESPN
    Ori ‘notORIous Gold’ Gold
    Paul ‘Siggy’ Sigaloff, oOh!media
    Pia ‘P-Dogg’ Coyle, PHD
    Remi Roques, BroadSign
    Sam Buchanan, IMAA
    Stephen Hunt, UnLtd
    Tom Loudon, Little Black Book
    Tiffany Damm, UnLtd
    Trent ‘ Bob’ McMillan, Kaimera

    The post Laura Nice, Chris Freel, Claire Fenner among UnLtd’s Adland Bail Out lineup appeared first on Mediaweek.

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