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    Sam Enshaw becomes Cassette’s head of strategy

    Independent creative communications agency, Cassette, has announced the appointment of Sam Enshaw as head of strategy. 

    Enshaw moves from Match & Wood, where he was head of strategy for just under three years. He announced his exit from the independent media agency last month.

    Speaking to MediaweekEnshaw said of his exit: “A sincere thank you to the Match & Wood team for the last three years.”

    Match & Wood’s chief executive officer, Lyndelle O’Keefe, told Mediaweek: “We all wish Sam the very best and he will be missed. I have no doubt he will continue to do brilliant, highly creative work in his next role, and we’re grateful for his contribution to our culture and strategic product over the last three years.”

    At Cassette, Enshaw will be working closely with its leadership team, helmed by CEO Jessica White, with a remit to elevate Cassette’s strategic product.

    White said that she is thrilled to welcome Enshaw. We’ve been looking for the right people to upweight our leadership team with strategic expertise,” she said.

    “I know his industry insight and experience will have a positive and tangible impact on both the work and culture in this next phase of Cassette.”

    Enshaw brings over 13 years of experience from media agencies in Australia and Singapore, with previous roles at Initiative, IPG and McCann, leading strategic direction and implementation for global brands including Netflix, Spotify, FitBit, and Johnson & Johnson. 

    Commenting on the appointment, Enshaw said: “I’m so excited to join Cassette, an agency whose vision and ambition is truly infectious. I’m looking forward to driving its ongoing momentum by elevating its strategic product and proposition.”

    Enshaw has garnered both local and global recognition for his work, receiving the MFA Pro Bono/Cause Marketing award and becoming a finalist at the inaugural Mediaweek Next of the Best awards.

    Last month, Cassette was announced as one of The  Australian Financial Review’s Best Places to Work, placing ninth.

    See also: The Royals leads industry pack on 2024 AFR BOSS Best Places to Work

    Top Image: Sam Enshaw

    The post Sam Enshaw becomes Cassette’s head of strategy appeared first on Mediaweek.

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