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    ‘Cricket fever’ takes over in Prime Video’s first ICC World Cup campaign

    As the new home of ICC World Cup Cricket in Australia, Prime Video is kicking off its new ad campaign for the ICC Men’s T20 World Cup featuring Usman Khawaja. 

    The creative, by Leo Burnett Australia, dramatises the way Cricket Fever can take hold of a nation, spreading excitement – game by game, fan by fan, until everyone gets caught up in the event. The film follows Khawaja as he realises the fever has taken hold of his own street.

     

    It aims to differentiate from the category and connect with cricket lovers through a shared fanaticism of the sport; cricket references abound for casual and superfans alike.

    The campaign will run across TV, BVOD, YouTube, social, OLV, and owned channels.

    ‘Cricket fever’ takes over in Prime Video’s first ICC World Cup campaign

    The ICC Men’s T20 World Cup will be shown live exclusively on Prime Video, live from 2-30 June. 

    Prime Video is the exclusive Australian broadcaster of the Men’s and Women’s Cricket World Cups, the T20 World Cups, the Champions Trophy, and the World Test Championship Final until 2027.

    Prime Video exclusively holds the live Australian broadcast rights for ICC cricket events for the next four years.

    ICC World Cup

    The ICC competition broadcast on Prime Video is at no extra cost to a Prime membership and is available as part of new customers’ free 30-day trial.

    See also: Usman Khawaja named Prime Video’s ICC Men’s T20 World Cup ambassador

    Credits:

    Hushidar Karas – Head of Prime Video ANZ
    Olly Wilton – Senior Sports Program Manager
    Hwei Loke – Head of Marketing
    Anna Saunders – Senior Brand Manager
    Charli Hoffmann – Campaign Manager

    Leo Burnett Australia

    Andy Fergusson – National Chief Creative Officer
    Tim Woolford – Group Creative Director
    Tommy Cehak – Group Creative Director
    James Beswick – Associate Creative Director
    Rowan Foxcroft – Associate Creative Director
    Catherine King – Chief Strategy Officer
    James Walker-Smith – General Manager
    Gemma Cox – Group Business Director
    Jack Asimus – Senior Business Manager
    Libby Spark – Senior Integrated Producer
    Rachael Sparks – Project Manager
    Tiffany Wilson – Senior Designer

    Production:

    Director – Ariel Martin
    Production Company – Scoundrel
    Executive Producer/Founder – Adrian Shapiro
    Executive Producer – Kate Gooden
    Producer – Alex Tizzard
    DOP – Aaron McLisky
    Post – Arc Edit
    Editor – Luke Haigh
    Colourist – Ben Eagleton
    Online – Jamie Scott
    Sound & Composition – Massive Music

    The post ‘Cricket fever’ takes over in Prime Video’s first ICC World Cup campaign appeared first on Mediaweek.

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