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    Bendigo Bank launches first major brand campaign in over five years via Dig

    Bendigo Bank has debuted its first major brand campaign since 2018, created by independent creative agency Dig.

    Dig founder Paul Rhodes said the new campaign from the B Corp accredited agency highlighted the Bank’s unique approach.

    “Bendigo Bank has an ethos very much aligned to that of Dig. We are thrilled to be working with the team at Bendigo Bank, delivering a campaign that brings to life their big bank experience with human values,” he said.

    “The campaign’s ‘Bigger for you’ concept reinforces the idea that Bendigo Bank is better from both an experience and impact perspective, creating a win-win for customers.”

    The new campaign was launched over the weekend across cinema, TV, digital, and social, and will be visible throughout the bank’s retail network from Monday. 

    Bendigo Bank CEO and managing director Marnie Baker said the new campaign reinforced the Bank’s position as a compelling challenger to the major banks.

    “We have worked hard to earn the trust of our 2.5 million customers and we’re ready to help even more Australians reach their financial goals,” she said.

    “We are better than a big four bank because we are bigger for what matters most to customers. For your money, for your business, for your community and for you.”

    Bendigo Bank general manager of marketing Sarah Bateson said the campaign captured the way the Bank continues to put the customer at the centre of everything it does.

    “The Bigger For You campaign reinforces that Bendigo Bank offers the capability of the big four banks, but with the human values and customer care that we’re known for. It’s that combination of a great banking experience and positive impact that makes us the better big bank.

    “The continued focus on what really matters to customers is why we’re consistently voted Australia’s Most Trusted Bank, and this comes through in the campaign.”


    Bendigo Bank

    Sarah Bateson, General Manager, Marketing | Consumer Banking
    Janet Thompson, Head of Brand, Media, and Content
    Sasha Rosman, Senior Manager, Brand Strategy and Content
    Clare Kerlin, Brand & Marketing Manager
    Jacinta Wright, Creative Director
    Deborah Bird, Media Liaison
    Madison Emes, Account Manager


    Paul Rhodes, Chief Executive Officer
    David Joubert, Chief Creative Officer
    Lisa Ramsey, Managing director
    Lucielle Vardy, National Executive Planning Director
    Stephanie Garner, Group Account Director
    Anneka Hosken, Account Director
    Callum Yeo, Senior Producer


    Production Company – Truce Production Co.

    Director – Bill Irving
    Head of Production – Michael Ciccone
    Producer – Jess Langley
    Production Manager – Logan Davies
    DOP – Marcus Cropp
    Stylist – Anthony Jarvis
    Stills Photographer – Jack Dixon-Gunn
    Casting – 99 Casting
    Offline Editor – Bill Irving
    Colourist – Cody Sandberg
    Online Editor – Naomi Anderlini
    Composer & Sound – Mark D’Angelo, The Backlot Studios

    Nunn media

    Ben Kershaw. Group Account Director.
    Stacey Blease. Account Director
    Sophie Holbrook. Account Manager.
    Lachlan Petfield.

    The post Bendigo Bank launches first major brand campaign in over five years via Dig appeared first on Mediaweek.

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