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    Sparro by Brainlabs and Jack Nimble make four senior hires

    Sparro by Brainlabs and Jack Nimble has appointed four new senior hires across the agency group.

    Kiki Jones joins the creative production agency as group account director. She spent the last three years at The General Store with her most recent role as senior account director. She worked across strategy, brand identity, and client service

    Also joining Jack Nimble is Morgen Mathews as senior account manager. He was previously at We The People in Melbourne, working across influencers, social, and production.

    Their appointments coincide with the launch of Jack Nimble’s new creator/influencer services and expansion into an integrated offering across radio, TV, OOH, and other above-the-line channels. This year has also seen several new business wins for the agency, including several cross-business wins with Sparro by Brainlabs.

    Angus Mullane, executive producer and co-founder of Jack Nimble, said: “The last few years have been beyond our expectations. Our team has exploded in size from 6 to 35, which has coincided with some of our biggest months on record. A massive part of our growth has been applying our social-first thinking to platforms outside of social.”

    “Clients love that we can help them try new concepts on social, find out what their audience responds to, and then scale production up as far as TVCs, out-of-home and even full re-brands.

    Mullane added: “Both Kiki and Morgen are a key part of this growth as they live and breathe social media and also bring a wealth of knowledge working across integrated campaigns for some of the biggest brands in Australia.”

    Sparro by Brainlabs has also made two new senior hires. Michael Sparkes returns to the agency as group SEO director. He previously worked at Sparro for 4 years as SEO lead and then as creative performance director, before returning home to the UK for 2 years.

    Morris Bryant, partner and co-founder of Sparro by Brainlabs, welcomed back Sparkes and added that his return fits into the agency’s broader strategy.

    “When he first joined us 6 years ago, he was an integral part of our maturation into a fully-fledged digital agency. Now he’s going to be a major part of our next growth period.”

    Lauren Nixon-Smith also joins Sparro by Brainlabs as senior digital marketer from News Corp Australia, where she was client success director.

    She will lead a team of paid media specialists across a client list that includes MYOB and Domino’s APAC media account — a brand with whom Sparro has been working for seven years.

    Bryant said that developing their knowledge and capabilities is key to retaining and growing clients. “It’s why we’ve been making senior hires over the last 12 months, and it’s why we’ve focused on growing our service offering too.”

    “We’ve built the most advanced data science team of any indie agency in Australia, grown our creative and production offering with Jack Nimble, and are building unique-in-market AI-driven products across SEO and paid media,” he added.

    Since January, Sparro and Jack Nimble have made two other senior hires, plus 12 mid-weight new starters across paid media, SEO, graphic design, creative, social management and affiliate marketing.

    News of the appointments at the independent digital marketing agency and creative production agency comes after Sparro was acquired by British digital marketing agency Brainlabs earlier this year.

    See Also: Sparro by Brainlabs founders: “We’re not going anywhere” following acquisition

    Top image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith and Michael Sparke

    The post Sparro by Brainlabs and Jack Nimble make four senior hires appeared first on Mediaweek.

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