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    Thinkerbell launches candles that smell like BINGE Originals

    To enhance the viewing experience of a BINGE Original, creative agency Thinkerbell has created Scene:Scents: candles designed to burn at a specific speed as a show plays, layered with different scents tied to scenes from the show, including dog pee and the vet’s office.

    BINGE’s marketing director, Fiona King, described the Scene:Scents as “a game changer for entertainment buffs, enhancing home viewing with scents that bring iconic TV moments to life.”

    “Fans are able to experience the hilariously meet-cute from Colin From Accounts in all its messy, funny glory, complete with vet smells and dog pee – yes, really,” she said.

    Thinkerbell launches candles that smell like BINGE Originals

    Released as box sets, each set of candles is matched to individual scenes from each show. To immerse viewers in the Colin From Accounts world, for example, candles have been assembled with notes of Aussie suburbia, eucalyptus, the vet’s office, a bachelor’s apartment, the back room of a brewery, and even dog pee.

    Candles have also been created for shows like Strife and The Twelve.

    Thinkerbell launches Scene-Scents candles for BINGE Originals - box set

    Tom Wenborn, executive creative tinker at Thinkerbell, explained that while candles that smell like obscure things isn’t a new concept, “candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun.

    “While BINGE continues to raise the bar in entertainment quality, initiatives like Scene:Scents aim to revolutionise the way you experience watching.”

    Earlier this year, SBS also geared up for the return of its survival series, Alone Australia, with the launch of a limited-edition fragrance, Alone Cologne.

    Described as an “an ode to odour,”the scent aimed to evoke the raw, visceral experiences of contestants who braved season 2, with notes like “smoked fish skin, unwashed skin, and greasy hair.”

    Scene:Scents is Thinkerbell’s latest work for BINGE, following on from last week’s release of the second I Saw it on BINGE instalment, which plays off the social currency of staying up to date with the latest shows.

    See also:
    Thinkerbell launches second instalment of ‘I Saw it on BINGE’
    Thinkerbell joins cool water trend with ‘Water Can’ brand launch

    Client: BINGE
    Creative: Thinkerbell
    Candle production: First Flame
    Packaging: Biaccident 
    Launch film: Hotel Bell

    The post Thinkerbell launches candles that smell like BINGE Originals appeared first on Mediaweek.

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